Nihit has spent almost 9 years being on the Technology, Product Management & Digital Marketing side of the internet/ mobile products. Nihit is heading Product Management function for PayUMoney, which is PayU India's flagship product He has led customer facing side of Product Management function at Inkfruit.com He has earlier worked as Product Manager for Shaadi.com, the world's largest matrimonial service that spans on multiple platforms like web, mobile and DTH platform. He handled Customer Interaction and Engagement for Shaadi.com In his first corporate stint he has worked as a software engineer with Infosys Technologies limited developing Web Solutions for a Fortune 100 US Bank. Specialties: Search,Product Management (Internet and Mobile), Web Analytics, Customer Segmentation (Demographic and Psychographic), Technology
Senior VP - Products , Lendingkart Technologies
Jul 2016 to Present
VP of Product Management, PayU Payments Private Limited
Mar 2015 to Jun 2016
Heading Product Management & Analytics for whole of PayUmoney, flagship brand of PayU India. Responsible for multiple business lines like, Small & Medium enterprise and Consumer businesses. Hypothesize - Ideate - Experiment - Fail/Succeed, rinse and repeat.
Director - Product Management , PayU
Mar 2014 to Mar 2015
Associate Director - Product Management , PayU
Mar 2013 to Mar 2014
Principal Product Manager , Inkfruit.com
Dec 2011 to Feb 2013
Nihit leads Inkfruit's customer facing side of Product Management. Inkfruit is Asia's largest co-creation centric e-commerce platform. Nihit along with his team of 2 Product Managers is responsible for KPIs like, conversion%, repeats, size (revenues and quantity) per cart, customer acquisition (non marketing related), retention etc.
Head - Product Management || Digital Marketing , Talenthouse
Nov 2010 to Dec 2011
Nihit heads the Product Management and Digital Marketing for Talenthouse India. Talenthouse India (www.talenthouse.co.in) is a Joint Venture between Talenthouse Inc. and Reliance. Talenthouse is a crowdsourcing platform that spans across the verticals of Film, Fashion, Music, Art, Dance, Photography.
Product Manager , People Interactive
Apr 2008 to Nov 2010
Nihit handled Customer Interaction and Engagement for Shaadi.com. Customer engagement is the key product area for Shaadi. It defines and influences users propensity to become paying customers. Worked towards setting a roadmap and implementing a SOLR based Search Platform for Shaadi.com. Responsible for Search and other match making algorithms.
Software Engineer , Infosys
Jun 2005 to Mar 2007
I was a Software Programmer and along with my team was involved through the entire SDLC in developing an end-to-end Web 2.0 application for Bank of America system that was on J2EE platform, Struts framework. I was a part of Loan Solutions team which provided services to Bank of America for their Consumer & Real Estate portfolio.
PGPM, Marketing , Great Lakes Institute of Management
Dec 2006 to Dec 2007