Nihit Nirmal

VP of Product Management at PayU Payments Private Limited

Gurgaon, India

New product development Building High Performance Teams Product-Market Fit Product Managers User Research
Nihit has spent almost 9 years being on the Technology, Product Management & Digital Marketing side of the internet/ mobile products.
Nihit is heading Product Management function for PayUMoney, which is PayU India's flagship product

He has led customer facing side of Product Management function at

He has earlier worked as Product Manager for, the world's largest matrimonial service that spans on multiple platforms like web, mobile and DTH platform. He handled Customer Interaction and Engagement for

In his first corporate stint he has worked as a software engineer with Infosys Technologies limited developing Web Solutions for a Fortune 100 US Bank.

Specialties: Search,Product Management (Internet and Mobile), Web Analytics, Customer Segmentation (Demographic and Psychographic), Technology

Senior VP - Products at Lendingkart Technologies

Jul 2016 - Present

VP of Product Management at PayU Payments Private Limited

Mar 2015 - Jun 2016

Heading Product Management & Analytics for whole of PayUmoney, flagship brand of PayU India. Responsible for multiple business lines like, Small & Medium enterprise and Consumer businesses. Hypothesize - Ideate - Experiment - Fail/Succeed, rinse and repeat.

Director - Product Management at PayU

Mar 2014 - Mar 2015

Associate Director - Product Management at PayU

Mar 2013 - Mar 2014

Principal Product Manager at

Dec 2011 - Feb 2013

Nihit leads Inkfruit's customer facing side of Product Management. Inkfruit is Asia's largest co-creation centric e-commerce platform. Nihit along with his team of 2 Product Managers is responsible for KPIs like, conversion%, repeats, size (revenues and quantity) per cart, customer acquisition (non marketing related), retention etc.

Head - Product Management || Digital Marketing at Talenthouse

Nov 2010 - Dec 2011

Nihit heads the Product Management and Digital Marketing for Talenthouse India. Talenthouse India ( is a Joint Venture between Talenthouse Inc. and Reliance. Talenthouse is a crowdsourcing platform that spans across the verticals of Film, Fashion, Music, Art, Dance, Photography.

Product Manager at People Interactive

Apr 2008 - Nov 2010

Nihit handled Customer Interaction and Engagement for Customer engagement is the key product area for Shaadi. It defines and influences users propensity to become paying customers. Worked towards setting a roadmap and implementing a SOLR based Search Platform for Responsible for Search and other match making algorithms.

Software Engineer at Infosys

Jun 2005 - Mar 2007

I was a Software Programmer and along with my team was involved through the entire SDLC in developing an end-to-end Web 2.0 application for Bank of America system that was on J2EE platform, Struts framework. I was a part of Loan Solutions team which provided services to Bank of America for their Consumer & Real Estate portfolio.


PGPM, Marketing at Great Lakes Institute of Management

Dec 2006 - Dec 2007

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...