It all initiated when I found my passion for Marketing & Branding while pursuing Master of Business Administration (M.B.A.) focused in Marketing from M.S. Ramaiah Management Institute. The first full-time job I landed upon was- PDA Trade Media. It focused on publishing Magazine and Trade Directories as their property for which I was involved in Advertising Sales and reaching targets. Genius Consultancy Limited is one of the top most staffing companies in India providing end to end HR services. My role there gave me quite a great exposure with clients in this field of work and an understanding of the market through research, on-boarding clients and tie-ups. The search for the right company started and I found Ruckus (or maybe they found me), an advertising agency, that turned out to be my guiding light. Ruckus gave me the opportunity to not just be a good business developer but a first hand experience at client servicing and Brand Management. The best part was the brainstorming session where each one's ideas were welcome on a particular job. The journey continued and Krackerz found me (surely), while I found it to be my next step towards the dream of being a great Brand Manager in future. I feel glad to have brought value to the table and helped Krackerz on-board clients like Carl Zeiss (Germany), Century Real Estate, etc. It was all about building business until Ms Anita Tejwani joined Krackerz as Vice President and heard out my aspirations. She helped me understand the importance of value we provide to the clients, the essentials of branding along with which I happened to gain and sharpen my skills of designing, brand centric videos, developing marketing strategies, pitching new ideas, customer relationship management, just to name a few. This has made me more confident on my skill-sets and organizational behavior. Overall am now an Experienced Business Development with a demonstrated history of working in the marketing and advertising industry.
Business Development Officer, Krackerz 360 Degree Solutions
Aug 2016 to Present
Krackerz is a 360 degree creative agency supporting clients like Airtel, Carl Zeiss, Radio Mirchi, Mahaveer Properties, Century Real Estate, Prestige TTK, Prathigna, etc. My Role: Generating Leads, Preparing Proposals, Event Management, Vendor Management, Event Planning and Strategy, Converting Prospects to Clients, On-boarding clients, Fulfilling Sales Targets.