Program Marketing Manager at UpGrad
Dec 2016 - Present
Managing all marketing for UpGrad's Digital Marketing Program. Working with the Program team, marketing functions like performance & content & Sales Teams for reaching targets. Responsible for overall program marketing efforts, growth, ARRPU, CAC
Digital Marketing Growth Strategist at UpGrad.com
Oct 2016 - Present
Strategizing UpGrad's Content Marketing Hub & Experiments, focusing on user journeys, emails & using content as nurture layers for Lead Gen, justifying Content marketing efforts & ROI
Digital Marketing Manager at Sokrati
Sep 2015 - Mar 2017
Managing all marketing activities for Sokrati new App Store - - Inbound Lead Management: Process creation & optimization of Inbound Lead flow & structure & optimization of MQLs to Sales team post Nurture based on Fitment Scoring. - Content Engine: Setting up editorial calendar & writing content focusing on eCommerce buyer personas mapped to several Ad Solutions across channels like Google, Facebook & Instagram. - PPC Engine: Strategize, Setting up & Optimization of PPC Campaigns across several PPC channels like Google – Search, Remarketing & Display, Facebook – DPA, MPA, Twitter remarketing etc. - SEO & Social Growth Hacks: Create social & content growth hacks for optimizing relevant traffic for website lead hook & other CRO conversions.
Senior Business Analyst at Sokrati
Sep 2015 - Aug 2016
Managing Client Level Strategy for more than 10 Clients in the Ecommerce, BFSI, Listings space across APAC. Managing Paid Cross Channel Accounts on Google Search, Display, and managing strategy with other channels like Facebook, GSP, Appnexus etc. Also managing a team for day to day account level optimization & focusing on strategic inputs on the same.
Digital Marketing Executive at BlazeClan Technologies
Dec 2012 - Jul 2014
Currently managing the Digital Marketing and marketing side for our company. Working with website tools and concepts. Focusing on lead generation and lead conversion. Also focusing on generating interesting Cloud Computing resources for customer engagement.
BBA (IT) at Symbiosis International University
Mar 2013 - Mar 2013