Nilotpal [neil] Roy

Digital Marketing & Growth Strategist, UpGrad | Ex Business Analyst,Sokrati

Mumbai, Maharashtra, India


400 /30mins

Short Biography

Manage marketing growth activities at UpGrad, with functions like inbound and content to lower overall business costs. Also managing marketing for Digital Vertical programs, working with marketing and sales to achieve CAC and scale targets using digital and offline activities. Also been head SME for UpGrad's Digital Marketing Program. Previously, working in Sokrati, managing 1.2 Crs/mo of Ad revenue for 8 clients and a 6 member team; across Google Search, Display, PLA, Remarketing, GSP and Facebook Ads. Worked closely with the CEO as Digital Marketing Manager for Sokrati's product suite.


Program Marketing Manager, UpGrad

Dec 2016 to Present

Managing all marketing for UpGrad's Digital Marketing Program. Working with the Program team, marketing functions like performance & content & Sales Teams for reaching targets. Responsible for overall program marketing efforts, growth, ARRPU, CAC

Digital Marketing Growth Strategist,

Oct 2016 to Present

Strategizing UpGrad's Content Marketing Hub & Experiments, focusing on user journeys, emails & using content as nurture layers for Lead Gen, justifying Content marketing efforts & ROI

Digital Marketing Manager, Sokrati

Sep 2015 to Mar 2017

Managing all marketing activities for Sokrati new App Store - - Inbound Lead Management: Process creation & optimization of Inbound Lead flow & structure & optimization of MQLs to Sales team post Nurture based on Fitment Scoring. - Content Engine: Setting up editorial calendar & writing content focusing on eCommerce buyer personas mapped to several Ad Solutions across channels like Google, Facebook & Instagram. - PPC Engine: Strategize, Setting up & Optimization of PPC Campaigns across several PPC channels like Google – Search, Remarketing & Display, Facebook – DPA, MPA, Twitter remarketing etc. - SEO & Social Growth Hacks: Create social & content growth hacks for optimizing relevant traffic for website lead hook & other CRO conversions.

Senior Business Analyst, Sokrati

Sep 2015 to Aug 2016

Managing Client Level Strategy for more than 10 Clients in the Ecommerce, BFSI, Listings space across APAC. Managing Paid Cross Channel Accounts on Google Search, Display, and managing strategy with other channels like Facebook, GSP, Appnexus etc. Also managing a team for day to day account level optimization & focusing on strategic inputs on the same.

Digital Marketing Executive, BlazeClan Technologies

Dec 2012 to Jul 2014

Currently managing the Digital Marketing and marketing side for our company. Working with website tools and concepts. Focusing on lead generation and lead conversion. Also focusing on generating interesting Cloud Computing resources for customer engagement.


BBA (IT), Symbiosis International University

Mar 2013 to Mar 2013

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...