Neetika Kataria

Product Manager Mobile and Web at Hindustan Times (HT Media)

New Delhi, Delhi, India

Summary
Digital Analytics Fundamentals Product Management and Design Product Management
A committed and highly focused product manager with comprehensive
knowledge and understanding of consumer products. Currently responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer and stakeholders' requirements, defining the product vision, and working closely with the tech development, sales,marketing, design, editorial and support departments at Hindustantimes.com
Experience

Product Manager- Hindustantimes and Livemint at HT Media Ltd

Feb 2018 - Present

Deputy Manager, Product (Web and Mobile) at Hindustan Times

Mar 2017 - Present

My role in the Product Team involves: - Performance Optimization - Implementing Scrum to drive new Product Development - Translating Product roadmap into feasible requirements. - Creating product specification documents, wire-frames & workflows - Analyzing data on visitor behavior to identify problem areas; identify solutions, prioritize and roll-out - Working on usability improvements and redesigns across the website. - Constantly researching online publishing & consumption trends to stay ahead of the curve. - Driving organic traffic through SEO improvements & branching into new content categories to attract new visitors. Major Projects Undertaken: - Site Redesign (http://www.hindustantimes.com/) - Product Owner - AMP Pages for Google- Product Owner - Recommendations Integration - Product Owner - Web notifications integration- Product Owner

Education

Marketing at Goa Institute of Management

May 2013 - Feb 2015

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