Neetika Kataria

Product Manager Mobile and Web at Hindustan Times (HT Media)

New Delhi, Delhi, India

Digital Analytics Fundamentals Product Management and Design Product Management
A committed and highly focused product manager with comprehensive
knowledge and understanding of consumer products. Currently responsible for product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer and stakeholders' requirements, defining the product vision, and working closely with the tech development, sales,marketing, design, editorial and support departments at

Product Manager- Hindustantimes and Livemint at HT Media Ltd

Feb 2018 - Present

Deputy Manager, Product (Web and Mobile) at Hindustan Times

Mar 2017 - Present

My role in the Product Team involves: - Performance Optimization - Implementing Scrum to drive new Product Development - Translating Product roadmap into feasible requirements. - Creating product specification documents, wire-frames & workflows - Analyzing data on visitor behavior to identify problem areas; identify solutions, prioritize and roll-out - Working on usability improvements and redesigns across the website. - Constantly researching online publishing & consumption trends to stay ahead of the curve. - Driving organic traffic through SEO improvements & branching into new content categories to attract new visitors. Major Projects Undertaken: - Site Redesign ( - Product Owner - AMP Pages for Google- Product Owner - Recommendations Integration - Product Owner - Web notifications integration- Product Owner


Marketing at Goa Institute of Management

May 2013 - Feb 2015