Neenu SreeKumar

Market Intelligence/Technical Marketing Analyst

Bengaluru, Karnataka, India

Qlik Sense Market Research Project Management Market Requirements QlikView MS Excel Pivot Tables Digital Marketing Experience Industry Analyst Relations Tableau Documentation Requirements Gathering Sales Enablement Business Analysis Market Research

An accomplished Senior Market Intelligence Analyst with the ability to run global research and analytics studies in the scope of market research and consulting projects in the Information and communication Technology domain efficiently.

Equipped with well-developed quantitative, qualitative skills and data driven tools that allows the successful measurement of market opportunity, sizing, and key performance metrices thereby providing target analytic insights and next steps to the clients to solve their business problems.

Successfully completed several research studies, published more than 100 research reports and executed vivid consulting assignments to support clients across the globe to achieve their growth objectives.

An effective communicator who thinks strategically, attentive to detail, adapt to new ideas, writes concisely, trusted to respond quickly and efficiently, and who speaks from the facts with consultative approach.

Holds a MBA specialized in Information Technology from IIIT and is certified in Business Analytics & Intelligence from IIM ,India

Received acclaim for research in the IT market through articles and quotes published through print and online media such as Channel World, Networkworld, Network Computing, Dataquest, Express Computer online and Biztech India.


Technical Marketing Manager at Crunch Data

Jan 2018 - Present

Job Function: To work closely with senior management to support strategic planning activities by providing actionable recommendations based on assessments of markets and competitors, both existing and potential in the areas of Business analysis, Market Intelligence and Digital marketing. • Deliver market intelligence and statistics to stakeholders. • Market definition, sizing, forecasts and segmentation. • Market opportunity and Vendor Competitive profiling. • Proactively manage content for the team • Develop technical and market related enablement materials to support sales, digital marketing and overall goals of the company • Preparation of Collateral which include white papers, synthesized research reports, case studies, blog contributions, presentations, content for Public Speaking and messaging, PR and other visual contents. • Providing relevant content approach which gives the opportunity to answer prospects questions and meet them at their point of need. • Maintain internal knowledge base of data assets and other technology market segments through iterative research process.

Market Intelligence Specialist at Arrow Electronics

Oct 2011 - Dec 2017

Job Function: Research lead (supporting the Market/Business Intelligence team ArrowInsight) ) responsible for meeting the market and technology research and sales enablement needs at Arrow ECS, North America. • Manage the research team to deliver customized market intelligence and statistics to the ARROW ECS leadership team to support strategic decision-making—including insights into the market, suppliers and competitors. in the form of Market and Technology primers. • The key in-charge for strategic data and information, trend and scenario analysis, and other visual data analytics in support of strategic planning and execution for the Arrow ECS business segment. • Provide market and competitive insights through presentations and reports to the Executive Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation. • Successfully published more than 200 Market and Technology primers for sales enablement of Arrow sales and market team and their channel partners. • Worked in close liaison with the Business analytics team to translate data sets into executable and effective market and intelligence reports with dashboards.

Senior Business Analyst at Brickwork India Pvt Ltd.

Oct 2010 - Sep 2011

Job Function: To execute Business research and Consulting assignments for Brickwork clients which included entrepreneurs, business managers, professionals, business owners, investors, consultants from Fortune 500 companies and SMB’s based out of the US and European markets thereby helping them in their business-critical decisions. • Cluster Lead managing a group of junior analysts for the fulfillment of market research and consulting assignments including Market Research Studies, Business Strategies, Industry and Sector Analysis, Opportunity Assessment Studies, Company Research & Analysis, Competitive Analysis & Business Intelligence. • Completed more than 30 client assignments focusing the US and EMEA markets, using in-depth Primary and secondary research techniques. • Dedicated Lead IT Analyst working with the Business Intelligence strategy development team of a Global Fortune 500 Electronic Product and Service Provider, Arrow Electronics. • Experience in extracting data using various research sources such as Gartner, IDC, Datamonitor, INPUT and databases such as OneSource and Nexis to provide strategic inputs and analysis results. • Hands on Experience in using Project management tools such as Basecamp, MS SharePoint, Zendesk and Market Insight tools like D&B.

Senior Analyst (Research & Consulting) at Frost & Sullivan

Aug 2006 - Aug 2009

Job Function: To track the technology markets in the Information & communications technology domain using extensive Primary and Secondary research for generating Market research reports and executing consulting assignments to support clients achieve their growth objectives. o Expertise in executing quantitative and qualitative market research and applying the research analysis for providing strategic inputs such as market sizing , opportunity analysis, business facilitation, market intelligence , end user behavior patterns etc to Indian and multinational IT Vendors and Service Providers. Conducted several research studies and consulting projects on Enterprise applications, Information security, Application Networking, IT services, Training & Certifications and contact centre applications catering the APAC and EMEA market. o Lead Analyst tracking the Information Security Market in India and Thailand. o Published over 44 reports and articles of research and analysis that address Information Security and Application networking segments covering Indian and International markets. o Actively organized and executed Focused group discussions for research findings o Evaluation of different Technology market segments and the corresponding players in India for “Market Leader” awards of Frost & Sullivan o Organised Webinars on Data Security, Web Security, and Email Security for the client Websense o Represented Frost & Sullivan at various National & International Analyst meets Media Coverage: Articles • ‘SMBs Driving The Indian UTM Market’ on • Network Security market in India on special issue of Networkworld. Quotes& Interviews • Quoted in Express Computer, providing inputs on the UTM’s strong edge and core in India and on emerging trends in spam attacks. • Quoted in Channel World Anniversary Issue 2008 for providing inputs on Indian IT Security market in 2006 and beyond. • Quoted in Network computing for the comments on the growing demand of integrated security appliances by the SMBs and enterprises in the Indian market. • Quoted in CRN for the comments on the growing demand of integrated security appliances by the SMBs and enterprises in the Indian market. • Interview on IT security Adoption in Large enterprises and SMB’s published in Biztech India, 2008

Web Consultant at CDIT (Center for Development of Imaging Technology)

Sep 2002 - Sep 2004

Profile at a Glance: To create a liaison between the Clients and the Web Services technical team. Close interaction with the clients for Requirements gathering and documentation. Work closely with the web team to design and develop relevant web solution/services. Roles & Responsibilities • Website Maintenance • Web Hosting • Website Launch Event Management • Search engine optimization • Requirement Gathering • E-mail management • Enduser training and support


Business Intelligence & Analytics at IIM

Jun 2014 - Jun 2015

Bangalore (Data Visualization, Predictive and Prescriptive Model, Optimization analytics, stochastic models, Analytics in Finance, Insurance, Market, Big Data Analytics, Operation Research etc) o Project : Customer contact support prediction The scope of the project was at identifying the factors that drive contacts and predicting the possibility of an in-bound customer contact at one of the largest Indian online shopping store, FlipKart. It was proposed to build a model to predict the possibility of a customer contact to customer service which will help Flipkart to enable counter measures (like Proactive communication, Product feature improvement, etc.) and pre-empt the customers from contacting the customer-care services. Successfully completed the project by building three models to predict the customer contacts (via email, chat or phone-call).

MBA (Advanced IT) at IIIT

Oct 2004 - Jun 2006

MBA (Information Technology) 2004-2006 from International Institute of Information Technology (IIIT), Pune o Project: Sales and Distribution Management system Assessed the user needs to determine the functional and business requirements for new Sales and distribution management system at BSNL mobile service division. Gathered and analyzed the user requirements and developed the system requirements for the web based Sales & Distribution management system. A high level design capable of managing the procurement, distribution and sales of different saleable items was prepared for the corresponding development and implementation.

B.Tech at SCT College of Engineering

Nov 1998 - Jun 2002

B.Tech (Production) 1998-2002 from Kerala University o Project: Developed a process chart for the new gearbox called Jumbo Gear box used in Autorickshaws manufactured by Kerala Automobiles Ltd (KAL). And also a comparative study between the existing gearbox and Jumbo gearbox was carried out.