Matthew Lim

Founder of WE! interactive

Singapore

Summary
Start-up & business operations project management Social Media Digital Strategy Digital Marketing
I am currently the Chief Partner at WE! Interactive Pte Ltd, a digital marketing and advertising agency and Managing Partner for ‘We Say Cheese’, a Photo Booth startup company. Previous positions include Associate Lecturer with Republic Polytechnic and Web Campaign Specialist role with Vintedge Pte Ltd.

My key achievements include:

- Founded and built WE! Interactive Pte Ltd
- Built ‘We Say Cheese, an Instant Photo Booth company delivering instant photography for a range of events
- Led marketing initiatives and directed Account Management teams in both Singapore and Hong Kong
- Expanded the digital presence of top industry brands such as Pepsico, Heineken, SAP, and Singapore Airlines
- Delivered instruction in the modules for the Diploma in Design for User Experience
- Worked effectively with clients and provided forward-thinking cross-functional leadership to the team.

I hold a Bachelor of Information Systems and a Diploma in Information-Communication Technology. My technical proficiency includes advanced knowledge of Microsoft Office and I have worked with Adobe Creative Suite, CSS, and many other web technologies.

My experience includes the management and mentorship of high performing teams. I stay abreast of technological developments, follow market trends closely, and cultivate trusted relationships with clients and key industry role players.

I can be reached via LinkedIn or at [email protected]
Experience

Managing Partner at We Say Cheese

Oct 2013 - Present

My partner and I built the Instant Photo Booth company from scratch, generating business, networking, managing events and directing activities onsite for multiple events.

Managing Partner at We Say Cheese

Oct 2013 - Present

My partner and I built the Instant Photo Booth company from scratch, generating business, networking, managing events and directing activities onsite for multiple events.

Founder, Chief Partner, Account Manager, Project Manager at We! Interactive

Aug 2009 - Present

I founded a marketing and advertising agency, where I formulate and adapt the business strategy depending on market conditions, and drive business development. My multiple roles include the management of the human resources function, and the execution of resource and budget planning. I also serve as the Marketing Lead for services and manage relationships with clients and vendors. My achievements include: - Spearheaded marketing initiatives and directed Account Management teams in both Singapore and Hong Kong - Expanded the digital presence of top industry brands such as Pepsico, Heineken, SAP, and Singapore Airlines - Built the business from scratch to generate 6-figure sales annually - Boosted sales year-over-year by leveraging accounts to build credibility, and created and implemented new sales tools and marketing collateral

Founder, Chief Partner, Account Manager, Project Manager at We! Interactive

Aug 2009 - Present

I founded a marketing and advertising agency, where I formulate and adapt the business strategy depending on market conditions, and drive business development. My multiple roles include the management of the human resources function, and the execution of resource and budget planning. I also serve as the Marketing Lead for services and manage relationships with clients and vendors. My achievements include: - Spearheaded marketing initiatives and directed Account Management teams in both Singapore and Hong Kong - Expanded the digital presence of top industry brands such as Pepsico, Heineken, SAP, and Singapore Airlines - Built the business from scratch to generate 6-figure sales annually - Boosted sales year-over-year by leveraging accounts to build credibility, and created and implemented new sales tools and marketing collateral

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...