Mohan Anand

Director - Category Monetization & Strategic Alliances at ShopClues

New Delhi, Delhi, India

Summary
Traffic Monetization Advertising Sales Strategic Alliances Website Monetization Monetization
Currently Heading GMV - Non GMV Monetization, Digital Ad Sales, Inventory monetization, Merchant Services, B2B & B2C Events & Strategic Alliances at ShopClues.

I am heading Category Monetization that includes Inventory Monetization from GMV (Merchants) and Non-GMV (Third Party Advertisers, Ad Agencies & Ad Networks), Online Advertising Sales, Strategic Alliances & Partnerships for ShopClues.

Seasoned Media Sales Professional with strong Entrepreneur drive; Expertise lies in Monetization of Online & Offline Media Inventories along with creating profitable Partnerships, Strategic Alliances for maximisation of revenue.
Experience

Director - Category Monetization & Strategic Alliances at ShopClues

Nov 2016 - Present

- Head of Category Monetization that includes GMV & Non GMV i.e. inventory monetization from Merchants and Third party Advertisers, Ad Agencies and Ad Network, Digital Business, Online Advertising Sales, Partnerships & Strategic Alliances. - Professional with strong Senior Management experience in Media & E-Commerce domains. - Core expertise of Business Development, Revenue Generation thru Advertising Sales, Strategic Alliances and Partnerships, - Product, Creation & Shaping of new revenue generating SBUs. - A team player and an admired team leader ideally suited to effectively support organization’s drive to grow and expand.

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