I am a seasoned Marketing professional with about 6+ years of extensive marketing experience, both Outbound and Digital. In this capacity, I have developed a deep understanding of B2B products and the industry. Love working in fast growing startup environments thats challenging and fun at the same time.
Here are the key highlights from my work experience.
• Project Management & Agency relationship management - Working with multiple vendors on SEO optimization, Video creation and website launches.
• Market Research and Sales - Worked extensively on B2B events research for US & Europe markets. Set up lead generation process from events and supported Sales with relevant ground marketing
• CRM Management - Worked extensively on Salesforce.com to manage account related information, dashboard creation and data extraction for marketing reports for leads management
• Marketing Automation tools - I have worked on Hubspot/Vertical Response on managing email marketing, contacts database, etc.
• Google Analytics for managing and tracking regular website traffic, creating dashboards on social engagement, and reporting.
• I have also worked on end to end website launches - coordinating closely with product, design and content teams on technical aspects, product explainer videos, content alignment and SEO optimization
Beyond work, I love to travel and try my hand at photography.