Manan Bajoria

Head of Growth Marketing at FreeCharge

Bengaluru, Karnataka, India

Freecharge

300 /30mins

Short Biography

I have worked with some great companies such as Airtel and Motorola, where I have worked across a multitude of roles ranging from Field Sales to leading marketing for Airtel DTH. Currently heading Growth Marketing at FreeCharge where I am responsible for increasing Users, Transactions & Revenue. Speak to me about User Acquisitions, Marketing Strategy, User Growth, Revenue & GMV Growth, P&L Management, Growth Hacking, Merchant Marketing, Product Marketing, Customer Life Cycle Management, Consumer Insights & Strategic Alliances

Experience

Associate Director, Head of Growth Marketing, Freecharge

Mar 2017 to Present

Heading User, Transactions & Revenue Growth at FreeCharge • Acquisitions & Traffic Growth – Bringing CAC down with steady focus on quality user growth & retention • Growth Hacking – SEM, Affiliates, Display, Push Notifications, Mailers, In-app & web properties, Social Media and more • Team Management – Effectively growing a team of digital, offline & design marketers • Heading P&L – Managing monthly marketing budget of 10 Cr to maximize MAUs & ROI • Driving user growth via strategic partnerships with Nestle, Britannia, Axis Bank, Vodafone, Hungama etc. • Analytics - Optimising Views, Clicks & Conversion funnels using Omniture, Google Analytics & CleverTap

Senior Merchant Marketing Manager, FreeCharge

Dec 2015 to Feb 2017

Heading marketing of Offline & Online Merchants for FreeCharge + Increased merchant transactions by 160x & GMV by 205x in 1 year + Marketing Strategy – Determining promotions & offers with merchants like McDonald’s, BookMyShow, Swiggy, IRCTC & more + Campaign Management - Executed more than 300 campaigns to drive Transactions, GMV, New users & Re-activated users + Campaign amplification using ATL & BTL marketing activities + Team Management – Effectively growing a team of digital, offline & design marketers + Ensuring adequate in-store branding across offline merchants like Shoppers Stop, Cafe Coffee Day, HP Petrol Pumps & more

Product Marketing Manager, Airtel

Sep 2013 to Nov 2015

Responsible for standard definition portfolio of airtel digitalTV + Increasing Revenue by driving SD pack/topup upgrades. + Driving app installs & user base on pocket TV app + Determining promotions & offers with channel partners like Star, HBO, Sony etc. & executing the same. + Increasing Long Duration Pack Subscriptions via strategic partnerships with PayTM, Snapdeal & Myntra + Handling 4 upselling centres with a strength of 95 agents.

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