Mahesh Balan U

PhD grad from IIT Madras with a passion to derive insights from any form of data.

Chennai, Tamil Nadu, India

Summary
Deep Learning Behavioral Science Cognitive Psychology Natural Language Processing Consumer Behaviour
• PhD Dissertation: Personalize, Summarize or Let them read? A study on online word of mouth strategies and consumer decision process.
• MS Thesis: Personalized review feedback: A novel approach to web-personalization based on product reviews.
• Patent filed: METHOD AND SYSTEM TO PROVIDE CUSTOMIZED VISUAL SUMMARY OF PRODUCTS IN E-COMMERCE PLATFORM; Application number: 201741043130
• Skilled in data analysis, multivariate statistical methods, web-personalization, machine learning, text-mining, designing algorithms & programming
• 3 years of Industry work-ex (Amazon, TCS), 4 years of Academic work-ex (IIT Madras)

SKILLS & EXPERTISE

Statistical Tools: R, SPSS, MATLAB, Excel Data Analysis
Programming Languages: Python, JAVA, .NET, VBA Macros
Databases: SQL Server 2008, MySQL
Web Development Languages - HTML5, PHP
CMS: Joomla, Wordpress, FTP: FileZilla, WinSCP
Portfolio
Optimal referral bonus and joining rewards for new customers
Restaurant Recommender System
Customer fraud detection using Deep Learning
Impact of personalized review summaries on consumer behaiviour
Experience

Applied Scientist Intern at amazon

Apr 2018 - Jul 2018

Part of Amazon India Machine Learning team.

Research Scholar at Indian Institute of Technology, Madras

Jun 2014 - Present

Teaching Assistant for courses Data Warehousing & Data Mining, Management Information Systems, Information Technology Lab and Spreadsheets for Business Analysis.

Systems Engineer at Tata Consultancy Services Ltd

Jul 2012 - Jul 2014

Software development, enhancement and maintenance.

Education

MS-PhD Dual Degree (Information Systems Management) at Indian Institute of Technology Madras

Jun 2014 - Present

MS-PhD Dual degree student at DoMS, IIT Madras.

BE (Electrical and Electronics Engineering) at Anna University

Jul 2008 - May 2012

Bachelors in Electrical and Electronics Engineering with Distinction from Anna University.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...