I believe in Content and it's power to spread across ideas. You will find my professional expertise grow from online growth hacking to branding. Hopefully this journey would also encompass being a contributor to a larger societal change in India in terms of acceptance and opportunity creation for creative occupational options.
I enjoy a good read, quiet airy spaces and a hot coffee. My definition of a good holiday is an isolated place with fine dining. I believe in humble living but tend to spend a fortune on what catches my fancy.
When I'm not working, I would either be cooking, gathering ideas for my next book or writing.
The best part of spending 2 years at IIT Delhi was that the place fostered my intent to do my own thing: I grabbed a startup opportunity and ventured into content. Also, I am working on a book.
Online growth hacking, New user experience, Reliable AB testing, Content Strategy, Marketing communications, Online marketing, Brand positioning