Kritika Prashant

Director, Product Marketing

Indore, Madhya Pradesh, India

Summary
Growth Hacker B2B Lead Generation Branding Lead Generation Marketing
I believe in Content and it's power to spread across ideas. You will find my professional expertise grow from online growth hacking to branding. Hopefully this journey would also encompass being a contributor to a larger societal change in India in terms of acceptance and opportunity creation for creative occupational options.

I enjoy a good read, quiet airy spaces and a hot coffee. My definition of a good holiday is an isolated place with fine dining. I believe in humble living but tend to spend a fortune on what catches my fancy.

When I'm not working, I would either be cooking, gathering ideas for my next book or writing.

The best part of spending 2 years at IIT Delhi was that the place fostered my intent to do my own thing: I grabbed a startup opportunity and ventured into content. Also, I am working on a book.

Functional Expertise:
Online growth hacking, New user experience, Reliable AB testing, Content Strategy, Marketing communications, Online marketing, Brand positioning
Experience

Director, Product Marketing at Walkover Web Solutions Private Limited

Feb 2018 - Present

Director Product Marketing at Mettl

Mar 2016 - Jan 2018

Education

MBA at IIT Delhi

Jul 2010 - Apr 2012

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...