Krishnan Varadarajan

Retd. Business Manager, Hewlett Packard / Ex. Tata Elxsi / Blue Star Ltd || BITS Pilani Alumnus || 36+ years of Experience

Bengaluru Area, India

Customer Relationship Management (CRM) marketing strategy Enterprise Marketing Advanced Business Analytics Direct Client Interaction Channel Relationship Management Managing Distribution Channels Product Launch Strategy Product Marketing
Career Summary

• 36 years experience in Electronics, IT & ITES industry with a wide range of responsibilities covering Sales Management, Channel Sales, Product Marketing ( Category Management ) , Applications & Product Support, People and Resource Management.

• 22 years in Hewlett Packard / 4 years in Tata Elxsi / 10 years in Blue Star Ltd.

• In Hewlett Packard :-
Director Business Operations & Partner Engagement for Global Analytics
General Manager Marketing HP Imaging and Printing Group
General Manager Consumer Sales HP PC & Printer Business
General Manager Enterprise Sales HP Enterprise Systems Group
Business Unit Manager HP Desktops, Notebooks & Serves
General Manager Channel Sales HP Printing Group.
Regional Manager North Region HP Sales

In Tata Elxsi :-
General Manager Networking & Software Products Sales
Customer Support Manager

In Blue Star Ltd. :-
Product Manager - PC Division
Application Support Manager - HP Division
Product Support Engineer - HP Test & Measurement |nstruments.

Specialties: Building & Managing highly talented and motivated teams.
Driving high level of performance.
Coaching and counselling and building business contexts.
Focussed, Result & ROI oriented Marketing !

Retd. Business Manager - Director of Business Operations at Hewlett-Packard

Feb 1996 - Oct 2014

I was responsible to driving India sales for HP PCs and Printers. I managed Channel sales . I was country marketing manager for HP printer division and executed marketing campaigns and channel partner programs I was enterprise sales manager for HP hi end computing and networking products and managed large accounts in industry verticals - FSI, Telecom, Mfg and Government.

General Manager Networking and Software Sales at Tata Elxsi Ltd

Feb 1992 - Feb 1996

I joined TEIL as a cuntry support manager incharge of delivering 24*7 support on Elxsi systems and later Silicon Graphics workstations . Then I started the networking division and later the software sales division . Customer support ( hardware and applications ) for hi end systems in large installations . Solutioning and presales support for Tata Elxsi and Silicon Graphics products Drive business alliance for networking and software business and sign up partnerships for representation in India

Product Manager - Hewlett Packard Division at Blue Star Limited

Aug 1978 - Sep 1989

Worked in Mumbai and New Delhi HP product sales and application support Product Manager for Blue Star PC division based in New Delhi


M.Sc Tech, Instrumentation Engineering at Birla Institute of Technology & Science, Pilani

Jul 1976 - Jul 1978

MSc (Hons) Physics at Birla Institute of Technology & Science, Pilani

Jul 1971 - Jun 1975

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...