Board Member- Content Marketing Council at DMA
Aug 2016 - Present
The Data and Marketing Association's content council is set up to help industry ecosystem of marketers understand and adopt advanced, measurable and ethical content marketing practices. As a board member I focus on B2B marketing aimed at building effective strategies and operational policies to advance the content council's mission.
Member of Board- Automotive at SAEINDIA
Jul 2016 - Present
I was invited to join the Society of Automotive Engineers (SAE) Board for a two year term (2016-18). The main agenda of the board is to drive industry initiatives around product development, IoT and Interconnected Vehicle Management more aggressively for the next few years.
Head Marketing at ANSYS, Inc. ($1B/Yr.) Engineering Simulation Software leader
Oct 2010 - Present
Set up world-class India marketing operations from scratch Brand Awareness: Low brand awareness and M&As begged for a brand and product story. •ID’d: users, influencer/media, and front-lines were critical for the brand story and to leverage cross selling; regional product synergies for acquired product lines w/local markets •Digital content and outreach plan told an effective ANSYS multi-physics and systems story. Working with online media/a PR agency upped customer brand recognition, for X2 deals. •The executive team and I were the effective media faces. •Result: Brand footprint up 3X measured by reach & worth by Y-3. Demand Generation (DG): Non-existent/ad hoc DG with massive revenue leaks. •Built the first cross-team systematic DG engine to measure funnel. Plugged-in a big revenue leak and booked >$1M Biz., for a 15% flagship products growth. •Sales & Technical teams owned co-created DG funnel. •Result: Rapid responses, better Q leads, and higher conversion exceeding goals. Customer & Exec. Relationships: Ties with mid-segment, academic, and industry-bodies had eroded. Co.’s holistic presence not only brings spot sales, but is also for a lasting brand impression: •Built a strategic marketing roadmap, gaining key local customers/academics for revenue growth. Channel revenue up 14X by Y-3. •Led the Auth. Training Center (ATC) Project, 18 Mo. plan-to-go-live effort, a global first. Now 2X adopted ANSYS, plugging the skills-gap. •Marketing, Biz-Dev and X-functional effort is yielding MoUs and Centers of Excellence (CoEs). •Student competitions have transformed academic brand •The first global FB page garnered a X2 India students, then transitioned to a global team. One-Co. Culture: With over 10 M&As in 10 Yrs., impacted culture, vitiating large-RFQs. •One-ANSYS culture in unified marquee events helped cohesion. More wins now with large RFQs.