Digital Marketing SME/ Trainer at Accenture
Mar 2017 - Present
Digital Marketing Campaign Management and Analytics [Google Data Studio, Tableau] 1. Google AdWords (Optimization) 2. Google Analytics 3. Adobe (Omniture) Analytics (Lynda.com certified) 4. DoubleClick for Publishers (DFP) 5. DoubleClick Campaign Manager (DCM) 6. DoubleClick Bid Manager (DBM) 7. DoubleClick Rich Media (DRM) 8. Adobe SiteCatalyst "Learning Salesforce Marketing Cloud" • Working with Clients, Agencies, Advertisers, Publishers and Account managers to manage and provide solutions based on DoubleClick Bid Manager & DoubleClick Campaign Manager for Display Ads Campaigns and Trueview Campaings. • Optimal solutions and consulting for Real Time Bidding, Programmatic buying and help running Campaigns Worldwide. • Facilitating the creation and optimization of Partner/Advertiser entities like Insertion Order, Line items, Creatives. • Setting up and monitoring Partner and Advertiser Accounts. • Assessing Landing pages and crawlability aspect of creatives. • Troubleshooting different kind of issues like Deal, IO and Line Item not spending issues. • Working with Data Management platforms to integrate First & third party data. • Establishing auctions/deals between Advertisers and Publishers via Exchanges. • Buying inventory in real time. • Analyzing revenue, deals of Advertisers and building reports to scrutinize their granular data. • Building audiences for Advertiser campaigns. • Video & Mobile Advertising. • Optimize different performance goals per client. • Marketing Strategies. • Landing Page analysis and qualitative optimization. • Working with Product specialist and Engineering teams to handle platform issues. • Working with exchanges like DoubleClick AdX, AppNexus, Pubmatic, Rubicon, Yahoo AdX for display ads, inventory and deal related queries.
Digital Ad Operations Training specialization at Accenture
Mar 2016 - Present
1. Conducting product trainings for all new hires 2. Ramping new hires up for production 3. Refresher trainings for tenured analysts in production 4. Running product knowledge assessment tests Working on Client campaigns to optimize and setup line items in the programmatic advertising solution: DoubleClick Bid Manager Conducting training Bootcamps for new hires, working as Floor Support/SME for all the analysts who work on tickets. Work on new (ad hoc) assignments as and when it's required.