Ketan Gulati

Lead SMB Analyst, Marketing Intelligence at Facebook

Hyderabad Area, India

Strategy & Operations R statistical Advance Data mining Statistical Tools Social Media Consulting Digital Marketing
Ketan has a strong technical aptitude coupled with business intelligence, a deep understanding of customer needs and an eye for detail. He has a passion for delivering customer and user experience, in every product he manages. Ketan works with multiple teams (across various functions) to take a concept and turn it into a real product. Over the past years, Ketan has actively contributed in the fields of:

Business Analysis:
- Understanding business needs, and formulating solutions for improved efficiency
- Defining requirements & product features, through documents, wireframes etc
- Problem solve through logical & innovative approaches
- Serve as technology thought leader by implementing new business processes
- Manage requirements volatility and continuity through change management

- Position new product concepts for optimum market fit
- Identify & develop strategic marketing content for product launch
- Develop campaigns for products

- Wire-framing , workflow sketching , UI design
- UX design
- Product conceptualizations

- JAVA development
- Analytics Tools like SAS, Excel
- Database management, SQL, Ms Access

Business Analyst, Marketing Intelligence at Facebook

Aug 2015 - Present

At Facebook, I am part of the Marketing Intelligence team and lead our insights practice for the Small and Medium Businesses globally. I help the in-market salespersons drafting their hypothesis and conversations backed by powerful data insights Providing actionable data points for helping Facebook towards a higher adoption is one of my focus areas. As part of my role, I conceptualize, recognize and strategize the overall spend pattern for any client at Facebook to ensure the most ROI to our clients. I work in a highly infused cross functional set up and love to solve interesting problems at Facebook, creating an impact that lasts!

Analytics Analyst at Accenture

Feb 2015 - Aug 2015

 Working for the largest Oil and Natural Gas resources client in Australia as an operations analytics professional.  Worked in the entire analytics value chain from data preparation and transformation to analysis and visualization.  Primary responsibilities include Advanced Analytics, Data Mining, Statistical Modelling, Operations Research, Business Intelligence and Decision Support Systems.  Involved in predictive modelling and GLM, survival analysis, lifetime modelling, unsupervised machine learning using Markovian modelling and cluster analysis.  Extensively used R programming in modelling and SQL & AWS RedShift for data management

Business Development at Accenture

Mar 2014 - Feb 2015

- Business Development & Client Engagement. Selling Innovative assets from Accenture Technology Labs and Consulting solution around various Accenture Engagements, Software Industrialization, Managed Services. - Responsible for evangelisation & adoption of Technology Innovations in Software Industrialization, Enterprise Solutions, Bio-metric, Talent Analytics & Cloud Computing space within the enterprise and with our customers. - Sales Operation and Closure across different industries, verticals and geographies including APAC, EALA, NA markets - Software Industrialization and market research (primary & secondary) on future trends - Worked with leadership and client C level executives across various industries – CMT, Finance, Products, Resources, H&PS - Directly involved in collateralization, marketing initiatives, creating product and marketing story-boards and website content. - SME for requirements elicitation and requirements gathering in acceptable industry formats, directly supporting the global clientele.

Software Engineering Analyst at Accenture

Mar 2013 - Mar 2014

This assignment was multi disciplinary in breadth of my responsibilities: - ATG Developer for an eCommerce application, contributing to designing product catalogs, shopping flows and payment processings. - Testing execution lead for various stages including ST, SIT, UAT and client deliveries. - Performance and Load Testing, regression testing - Client interaction, executing alpha testing with external users.

Senior Programmer at Accenture

Jun 2011 - Mar 2013

Working on a new client project in Freights and Logistics(F/L) domain, developing a web application from over multiple layers in struts, spring, hibernate and tapestry alongwith other trivial technlogies. Business domain training for a couple of months in F/L domain Key contribution so far has been the complete analysis of one of the design problems to improvise the performance issues in one of the client data handling loaders from planning to development phase.

Mentor at EduwizardS InfoSolutions

Oct 2007 - Present

- Read reviews from my students: - Mentored more than 500 students online in 24 months for Mathematics, Science, Statistics, MATLAB and even humanities. - Have taken up students from Harvard to Yale to Indiana and some of the top schools of the world. - Have delivered multiple lectures, one to one tutoring and study skills sessions to students globally.


Bachelor of Technology in Computer Science at Jaypee University of Information Technology

Jun 2007 - May 2011

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...