Kaustabh Basu

Program Manager, CICoE, Go-To-Market Commercial Shared Services, Enterprise Services

Bengaluru Area, India

Market Intelligence Marketing Analytics Partner Management Business Consulting Knowledge Management Competitive Intelligence Business Process Improvement Data Analysis Microsoft Office Marketing Strategy
Nearly 6 years in the realm of marketing, finance, analytics and intelligence, business strategy and consulting, product development, portfolio optimization and sales enablement, and 8+ years in varied industry domains and sizes – IT, ITeS, Manufacturing and e-Learning.
End-to-end ownership, management and delivery of projects across multiple cross functional teams with global stakeholders ensuring timeline and quality standards, willingness to work in multi-cultural environments, building/motivating top performing teams, effective communication across all organizational levels, handle stressful conditions/scenarios, client expectation management, proactive initiatives towards managing and expanding stakeholder relationships, effective peer training & knowledge sharing.

Program Manager at Hewlett Packard Enterprise

Mar 2011 - Present

- Create and grow strategic knowledge management capabilities (content, expertise and community) for travel & transportation vertical (T&T), which will help increase collaboration and to enhance overall customer experience. - Market assessment for evaluating partnership opportunities in T&T which will help in portfolio enhancement and drive industry solutions growth further, working with the portfolio, product, solution and offering leads. - Develop content for sales force workshops for various industry sub-verticals across various geographies – Manufacturing (Automotive), T&T (Airlines, Freight & Logistics, Hospitality and Cruise), Energy (Oil & Gas, Utilities) and Healthcare, in collaboration with the industry vertical operation leaders. - Contribute to developing strategic industry content for manufacturing and energy industry marketing teams and participating in various demand generation activities like webinars and industry conferences. - Drive various industry-focused research and intelligence & performance analytics assignments towards account business plan support, market positioning, go-to-market planning, accounts, competition and vendor benchmarking & deep-dives, etc. and also thought leadership initiatives through development of point of view on emerging technology areas (Social, Mobile, Analytics & Cloud), whitepapers and customer testimonials.

Analyst at DMV Business & Market Research

May 2010 - Apr 2011

- Assigned and managed a group of associate analysts for report production, developing framework and methodology and performing technical/market quality check. - Product development: Asset valuation reports for global upstream oil and gas assets, with scenario-based forecasting and upstream fiscal regime/environment profiling. - Develop MS Excel-based advanced models for different geographies and regimes to arrive at the net present value. - Provided consulting support to C-level engagements to provide outlook on various market frameworks and provide business insights. - Created and grew knowledge management capability across the tower by maintaining repository of upstream assets, preparation and documentation of process standards and company benchmarks. - Provide sales force support including demos and presentations to the sales teams.

Associate Academic Expert at TransWebTutors Pvt Ltd

Oct 2007 - Apr 2008

Engineer - Process at Hindustan Zinc Ltd.

May 2005 - Jun 2007

- Commission and production engineer involved in the successful expansion project of 60,000 TPA lead bullion furnace (50,000 TPA refined lead). Successful vendor (Ausmelt Australia) collaboration towards implementation of the project. - End-to-end process planning, operations, optimization, and product quality and handle critical parameters. - Achieved highest production targets during several days of operation in-charge. - Coordinated preventative maintenance on existing and new production equipment, including routine calibration. - Organized, prioritized and managed plant maintenance projects to keep facility safe, efficient and clean. - Driven regular stand-up meetings, events and continuous improvement projects (six-sigma) with measurable goals. - Established and adjusted work procedures to meet production schedules.


MBA (Finance, Operations, Strategic Marketing) at ICFAI Business School, Hyderabad

Apr 2008 - Apr 2010

IBS Hyderabad

Dec 2007 - Dec 2009

BE (Metallurgy) at Jadavpur University, Kolkata

May 2001 - May 2005

Jadavpur University

Dec 2000 - Dec 2004

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...