Kartik Dulloo

Growth Hacker | E&C Engineer | Spell-Bee Runner up | Part Grammar Nazi, Part Grammar Hippy | Failing Anglophile

New Delhi Area, India

Growth Management Content Management Lead Generation
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Summary
I leverage the power of value-adding content & help identify the best way to put it across the target audience, generate quality leads with the right combination of product and person, handhold the lead, and finally, call him/her a customer.

For what I do in terms of Content Marketing -

- Identify key brand metrics after thorough market research & competitive analysis.
- Working closely with the marketing team, set up a content calendar based on my research and market them across channels like Quora, Medium, Growth Hackers, Inbound etc. & help aid the organic growth.
- Build sales/marketing Collateral like Customer Case Studies, Client Pitches, Event Presentations, Brand Infographics, Video Scripts, and Voice Overs

For what I do in terms of Lead Generation -

- Inbound (Quota & other platforms) and Outbound (Google Adwords setup) marketing
- Growth Hacking (This varies)
- Affiliate Marketing & Channel partnerships
- Identifying key-events relevant to lead generation

For what I do in terms of sales & business development activities -

Act as a wall to bounce sales pitches, ideas, methodologies to drill down to the best approach.


Check my work?

1. Medium - https://medium.com/@kartik_49001
2. Slideshare - https://www.slideshare.net/orgzit
3. Personal Website - http://kartiknama.com/

I share content on how content marketing is redefined everyday with people making it more innovative and user enagaging.

Cheers!
Experience
Feb 2017
Growth Hacker at Orgzit

- Help establish Orgzit’s brand in the SaaS Circle globally - List Orgzit on various affiliate & review sites - Increase organic growth by value-adding content marketing - Help create product introductory video and video scripts - Create marketing/sales collateral - Generate leads via inbound, outbound, & growth hacking tactics - Create email marketing campaigns for newsletters & post-sales up-selling - Help organizing, coordinating, & delivering collateral required for events, PR activities - Help understand customer business process and relay information to the tech team - Help with nation/international product demos & customer on-boarding

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...