I leverage the power of value-adding content & help identify the best way to put it across the target audience, generate quality leads with the right combination of product and person, handhold the lead, and finally, call him/her a customer.
For what I do in terms of Content Marketing -
- Identify key brand metrics after thorough market research & competitive analysis.
- Working closely with the marketing team, set up a content calendar based on my research and market them across channels like Quora, Medium, Growth Hackers, Inbound etc. & help aid the organic growth.
- Build sales/marketing Collateral like Customer Case Studies, Client Pitches, Event Presentations, Brand Infographics, Video Scripts, and Voice Overs
For what I do in terms of Lead Generation -
- Inbound (Quota & other platforms) and Outbound (Google Adwords setup) marketing
- Growth Hacking (This varies)
- Affiliate Marketing & Channel partnerships
- Identifying key-events relevant to lead generation
For what I do in terms of sales & business development activities -
Act as a wall to bounce sales pitches, ideas, methodologies to drill down to the best approach.
Check my work?
1. Medium - https://medium.com/@kartik_49001
2. Slideshare - https://www.slideshare.net/orgzit
3. Personal Website - http://kartiknama.com/
I share content on how content marketing is redefined everyday with people making it more innovative and user enagaging.