Olumide Oluwasegun (Nigeria)

Lead, Social Media, Top Copywriter And PR Specialist at Konga Online Shopping Ltd

Nigeria

Konga Online Shopping Ltd

999.75 /30mins

Short Biography

Olumide Oluwasegun is a business developer and communications expert with over 13 years experience crafting winning content cut across different niches – business plans, proposals, company profiles, emails swipes, sales copy and articles, 7 years of social media management – campaign analysis and planning, content, and target audience engagement, and with a knack for forging brand identities and the communication strategies that make success a given through the application of relevant, business-specific principles that will boost business growth. Consistently effective campaigns at the best value ensure that clients always get measurable returns on investment. This unique stance on customer service delivery ensures that individuals and organisations I work with get good value across the board. An excellent speaker, content creator, and digital media manager with a degree in Information Systems Management, I am proficient in Microsoft Word, WordPress, Bing Ads, Google Adwords, Facebook Ads and Management, Twitter Ads, Email Marketing, and Content Creation. I have some experience in Data Analysis, Microsoft Project, Excel, Project Management and Videoscribe. Olumide is also an associate member of Nigerian Institute Of Public Relations

Experience

Social Media/PR Specialist , Konga Online Shopping Ltd

Aug 2016 to Present

• Prepare daily news round-up • Implementation of tactical PR for brand visibility • Support the PR Manager in the development of media relations strategy. • See to the proper execution of key PR activities as ratified by the PR Manager • Engage with audiences across traditional and new media • Online brand advocacy • Handle new media inquiries • Draft content for internal communications and press releases to be ratified by PR Manager. • Monitor online impressions of the brand by the target audience and the social media space at large • Combine social media management and PR to create the right brand image

Team Lead, Social Media, Konga Online Shopping Ltd

May 2016 to Present

• Administrating the creation and publishing of relevant, original, high-quality content • Identifying and improving organisational development aspects that would improve content • Creating a regular publishing schedule • Implementing a content editorial calendar to manage content and plan specific, timely marketing campaigns • Promoting content through social advertising • Managing social media marketing campaigns and day-to-day activities including: • Developing relevant content topics to reach the company’s target customers • Creating and managing all published content (images, video and text) • Monitoring, listening and responding to users in a “social” way while cultivating leads and sales • Online advocacy and opening a stream for cross-promotions • Developing and expanding community and/or influencer outreach efforts • Overseeing design (i.e. Facebook Timeline cover, profile pictures, thumbnails, ads, landing pages, Twitter profile, Blog, etc.) • Designing, creating and managing promotions and Social ad campaigns • Managing efforts in building online reviews and reputation. Monitor online reviews and respond to each review • Analysing key metrics and tweaking strategy as needed • Compiling reports showing results (ROI) • An advocate for Konga in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrating the ability to map out a comprehensive marketing plan. • Driving social media strategies that are proven by testing and metrics. • Developing organisational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. • Monitoring trends in social media tools, applications, channels, design and strategy

Education

Information Systems and Management, University of London (LSE)

Aug 2010 to May 2014

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