IT Marketing Professional currently leading business marketing for HCL's life sciences business. Varied experience in Life Sciences & Healthcare, Public Services (Energy & Utilities, Oil & Gas, Government, Travel, Transport, Logistics & Hospitality) and Engineering Services (Consumer Electronics, Automotive, Medical Devices, Industrial & Manufacturing). End to End Business Marketing activities including Campaign Management, Account Based Marketing, Lead Generation, Digital Marketing, Content Marketing.
Global Engagement Manager, HCL
May 2014 to Present
-Account Based Marketing for key accounts in Life Sciences & Healthcare and Public Services (Energy & Utilities, Oil & Gas, Government, Travel, Transport, Logistics & Hospitality) -Planning & Execution of Asset-based Campaigns -Management of unique mobile apps for customer engagement and single source of information on HCL Life Sciences & Healthcare and Public Services verticals -Next-generation marketing initiatives including Marketing Automation -Major events and customer summits
MBA, Indian Institute of Management Calcutta
Jun 2010 to Apr 2012