Kaivalya Kashyap

Global Engagement Manager leading Marketing at HCL Technologies for the Life Sciences portfolio

New Delhi Area, India

Summary
marketing strategy Services Marketing IT Business Strategy Sales / Marketing Business Marketing Life Sciences
IT Marketing Professional currently leading business marketing for HCL's life sciences business. Varied experience in Life Sciences & Healthcare, Public Services (Energy & Utilities, Oil & Gas, Government, Travel, Transport, Logistics & Hospitality) and Engineering Services (Consumer Electronics, Automotive, Medical Devices, Industrial & Manufacturing).

End to End Business Marketing activities including Campaign Management, Account Based Marketing, Lead Generation, Digital Marketing, Content Marketing.
Experience

Global Engagement Manager at HCL

May 2014 - Present

-Account Based Marketing for key accounts in Life Sciences & Healthcare and Public Services (Energy & Utilities, Oil & Gas, Government, Travel, Transport, Logistics & Hospitality) -Planning & Execution of Asset-based Campaigns -Management of unique mobile apps for customer engagement and single source of information on HCL Life Sciences & Healthcare and Public Services verticals -Next-generation marketing initiatives including Marketing Automation -Major events and customer summits

Education

MBA at Indian Institute of Management Calcutta

Jun 2010 - Apr 2012

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