Joydeep Das

Award wining Service Marketing specialist

Mumbai, Maharashtra, India

Magma Fincorp Ltd.

1500 /30mins

Short Biography

An astute marketing professional with 13 years of rich experience in building brands with deep consumer insights, disruptive innovations & uniform brand experience across all touch points to achieve optimum consumer engagement, higher market share & profitability. Specialties: Consumer Insights, Digital Strategy, Change Management, Brand Positioning, Customer Life Cycle Management, Strategic Planning, Alternative Marketing Solutions, Programmatic Media Buying & Relationship Management.

Experience

General Manager - Brand & Digital Marketing, Magma Fincorp Ltd.

Nov 2014 to Present

Spearheading Brand Experience & Marketing for 3 different group companies & 10 different product lines. Responsibilities in brief: • Corporate Brand Management & Product Marketing Lead • Digital initiatives including Special Projects • Consumer & Channel Insights through Market Research & Analytics • Consumer Promotion • Internal Communications (Business Communication) • Marketing Operations & Agency management • Channel Loyalty & Reward Program Reporting to: Group Chief Sales Officer

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...