Award wining Service Marketing specialist
Mumbai, Maharashtra, India
Magma Fincorp Ltd.
An astute marketing professional with 13 years of rich experience in building brands with deep consumer insights, disruptive innovations & uniform brand experience across all touch points to achieve optimum consumer engagement, higher market share & profitability. Specialties: Consumer Insights, Digital Strategy, Change Management, Brand Positioning, Customer Life Cycle Management, Strategic Planning, Alternative Marketing Solutions, Programmatic Media Buying & Relationship Management.
General Manager - Brand & Digital Marketing, Magma Fincorp Ltd.
Nov 2014 to Present
Spearheading Brand Experience & Marketing for 3 different group companies & 10 different product lines. Responsibilities in brief: • Corporate Brand Management & Product Marketing Lead • Digital initiatives including Special Projects • Consumer & Channel Insights through Market Research & Analytics • Consumer Promotion • Internal Communications (Business Communication) • Marketing Operations & Agency management • Channel Loyalty & Reward Program Reporting to: Group Chief Sales Officer