Rajiv Srivatsa

Founder at Urban Ladder

Bengaluru Area, India

Team Startups Managing Happiness Entrepreneurship Culture Time Management Retail Technology User Experience Leadership E-commerce Product Management Marketing
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Summary
Around 15 years of professional experience on the internet, mobile, supply chain areas with the right mix of business and technology as well as strategy and execution to go with an excellent academic record.

Currently (last ~5.5 years) spearheading Urban Ladder towards becoming the #1 retailer for home decor products in India. Focus my efforts on the technology, strategy and people front. Raised 4 rounds of ~$95Mn capital from some of India's best VC firms including Kalaari, Sequoia, SAIF Partners, Steadview and investors such as Mr. Ratan Tata, Anand Rajaram, Venky Harinarayan etc.

Worked for the prior 4 years in the b2c internet space focusing on consumer facing cutting-edge online and mobile products in the Emerging markets including India, LATAM, SE Asia etc; Worked on media products for consumers across the entertainment, education, news, finance, cricket, movies, regional languages areas at Yahoo!

Previously was focused on corporate IT Services industry for over 6 years including software engineering (design / development / testing / implementation) {pre-MBA} and business analysis, requirements design, pre-sales activities, marketing, product management, relationship / account management, business development and sales, partner management for the manufacturing and logistics verticals in India, USA, Switzerland.

Prior to MBA, experience (2 years) included hands-on coding, interfacing with client, writing use-cases and developing full fledged websites

Specialties: Online and mobile products (Media Products; Education; Emerging Markets) - product management, product strategy, business plan, product execution (concept, design, PRD, development, testing), product marketing (GTM), interfacing with cross-functional teams

IT Services (Manufacturing and Logistics Vertical) - business analysis, product management, requirements design, pre-sales and business development, strategy and business operations, account management, client delivery, partner management
Experience
Jan 2012
Founder, CPTO at Urban Ladder

2017: Currently manage strategy, technology and HR as UL gears towards a big retail expansion in 2017/18; On the technology front, we are automating a ton of backend processes and building systems that handle the move to a single brand as well as the GST regime; we are also at the forefront of creating cutting edge VR experiences in the omni-channel expansion. 2016: Consolidated operations, product portfolio, team and efforts towards moving to a self-sustaining model; This was the year of optimization and fine tuning on multiple fronts to ensure that efforts of the team were focused on fewer initiatives; Raised a $15Mn round. 2015: Launched the UL mobile app which ended up contributing ~30% of revenue; Got on board the first set of senior leads including CTO, CPO, CHRO; widened our product portfolio and the rapidly expanded the team. Raised $50Mn from Sequoia Capital towards the expansion. Got on board Anand Rajaraman and Venky Harinarayanan as investors. 2014: Expanded to the top 15 cities on our operations front. Raised $20Mn from Steadview and roped in Mr. Ratan Tata as an investor; Pioneered exciting new technologies such as AR (Living Spaces app) and visualization along with creating fantastic brand properties (newsletter, Facebook presence etc.) and our first TV ad. UL became the epitome of customer satisfaction with an NPS of 0.75. 2013: Scaled up the team on marketing, customer service, technology, product, merchandising, brand and HR; Moved to a bigger office and raised $5Mn from SAIF Partners; Urban Ladder became known as the online furniture brand of the urban Indian middle class. 2012 : Founded Urban Ladder (UL) with Ashish Goel with the vision of making millions of homes beautiful; raised $1 Mn from Kalaari Capital; got on board a small team that launched the UL experience for customers in July 2012; focused my efforts on technology, online & offline marketing, brand, merchandising, and customer service.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...