Jayati De

Senior Lead at Fidelity Investments || Ex- Assistant Vice President at Citi || Ex-Standard Chartered || BITS Pilani and St. Stephen's College Alumnus

Bengaluru Area, India

SAS EG analytic MIS Reports BANKING DOMAIN KNOWLEDGE marketing strategy Leadership : team building & mentoring SAS/SQL SAS Eminer Financial Analysis and Modeling MIS Storyboarding Marketing Analytics Predictive Modeling Predictive Analytics Machine Learning
Analytics professional with 10+ years of work experience with core expertise in retail banking products .
Have worked in all levels Analytics maturity model from Business technical analyst , data warehousing , Reporting and data governance , business strategy and predictive modelling.

* Strong modelling expertise with good exposure to several modelling techniques like Logistic,
Linear, clustering, segmentation,CHAID, sentiment analysis, data mining, classifications, associations, etc.
* Data Analytics using Base SAS v9.1, SAS Enterprise Guide, R, SQL and MS Office
* Data visualization tools like Tableau, R
* Partner Managing Goals though establishing strong relationship and influencing
* Team Management

Senior Lead at Fidelity Investments

Dec 2016 - Present

Lead a team focused on developing strategies and tactics to manage the various customer segments, branding and competitive intelligence.

Assistant Vice President - Marketing Analytics at Citi

May 2012 - Nov 2016

• Worked on several analysis like the Effect of future aurora on branch managed citigold , effectiveness of campaigns,segmentation to study to increase the debit card usage using tools like SAS JMP, Angoss Kseeker. • Worked on several MRC initiatives, like cross sell models Cards to Retail , CBOL digital enrollment, Gold/Blue package targeting by using Logistic and Linear modeling techniques. • Behaviour analysis of segments like Health Care, Legal, Preferred Banking viz the industry benchmark. • Set up the Disparate Impact process for Retail bank to comply with the Fair Lending Act. • Defining primary relationship for Small banking customers basis engagement. • Campaign tracking . • Create a credit datamart for all Asset products as a base for all analytical investigations

Manager- India Data Governance and Customer Analytics at Standard Chartered Bank

Jul 2010 - Jul 2012

•Manage the Data Governance team for Standard Chartered and was responsible for customer analytics for India Retail business. •Instrumental in carrying out strategic business priorities like integrating Vanguard Credit Card buyout with Standard Chartered • Instrumental in streamlining the CIBIL credit Bureau for Standard chartered. • To liaise with products/segments/finance to deliver user defined analytics and MIS as per SLA agreed to. •Work with the country and group teams to market align the the Product per customer (PPC) metrics as per the market definition used by Wells Fargo. •Execute people management responsibilities

Business Technical Analyst at Wipro Technologies Pvt Ltd

Jul 2005 - Jul 2010

Description: • Analyse the requirements and provide solutions to the client for development of new modules used by the portfolio managers for their index based bench marking tool. Key Achievements: • Helped team achieve 7/7 the CSAT rating. • Awarded “Feather In my Cap” for individual performance. • Project strategy and implementation the transition of MSCI Index methodology to the new Investable Market Index methodology to have minimum impact to business. • Awarded Feather in my Cap, Team, in recognition from the client for helping and mentoring the team in analyzing the functional requirements for S&P’s transition to Universal File format.

User Testimonials

It was very informative session. Got to know different career paths in data analytics. Also, received feedback on my resume.


Fantastic experience. Constructive feedback & guidance. Answered all career related queries.


Ms. Jayati made it really easy for anticipate the final interview process. The calls with her were really helpful and put across in a very structured manner. This helped me a lot in my final Citi Process. Thanks a lot to Ms. Jayati.


Ms. Jayati answered all my queries. He shared some pointers on what I should be doing to break into a Data Analytics Career and I am now working on those suggestions.

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