Jayaraju Gorle

Product Manager at Future Group India

Bengaluru, Karnataka, India

Summary
Affiliate Marketing User Experience Product Management SEO
Product guy with 5+ years of experience in product management and software development. Have done MBA from IIM Calcutta and B.tech from IIT Kharagpur.

A data-centric and result oriented product manager with experience ranging from building a consumer product from scratch to managing roadmap for an established consumer product.
Experience

Product Manager at Future Group India

Jan 2018 - Present

Building conversational commerce experience for small format stores, as part of Retail 3.0 strategy of Future Group.

Sr. Product Manager at CouponDunia Media Pvt Ltd

Mar 2015 - Jan 2018

Highlights: Instrumental in introducing cashback features(customer loyalty scheme) on CouponDunia. Supervised implementation of affiliate conversion tracking with ad-networks, for 200+ partner stores. Designed referral scheme to improve signups; Achieved 33% improvement in daily signups through referrals. Identified self-referral frauds by looking at the data, designed a panel with signals to monitor fraudulent signups. Launched an experimental fully functional cashback website within 3 months from scratch. In addition to the above achievements, I had also worked on improving search engine rankings of CouponDunia for different keywords, conducted multiple usability tests, improved website search results, experimented with A/B tests to improve overall user experience. Some of the PM tools I'd used at CouponDunia: Google Analytics, Google webmaster tools, Google tag manager, Google optimize for A/B testing, Sequel pro for extracting data from DB, Hotjar for heatmaps and usability studies, Cacoo for wireframing, Jira for issues tracking

Education

MBA at IIM Calcutta

May 2013 - Jan 2015

Electronics and Communication Engineering at IIT Kharagpur

Jun 2007 - Mar 2011

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