Janaki Pendyala

Digital Marketing Expert || Founder at HappyWeddings and NetAdwise Solutions || Executive MBA from IIM Bangalore

Hyderabad Area, India

0 /30mins

Short Biography

Entrepreneurial minded digital marketing expert with 14 yrs of experience in implementing digital marketing campaigns using SEO, PPC, Email & Online Advertising channels for positioning companies for next level of growth or potential sale. Cool under pressure and dedicated to delivering promised objectives. Qualifications Summary Startups, P&L and operations management, Sales & Marketing Strategies, Process, Team motivation & management, client relationship management Founder Director, NetAdwise Solutions Founded consulting practice focusing on online business clientele requirements and delivering comprehensive digital marketing solutions. Achieved profitability in highly competitive industry Developed white label partnerships with some of the best 'digital marketing agencies in US & UK Directed all facets of the business, including sales, marketing, research & development & operations. Founder of innovative wedding services platform & marketplace connecting customers to curated wedding vendors.- HappyWeddings.Net

Experience

Startup Founder | Digital Marketing Specialist | Demand Generation & Conversion Optimization , HappyWeddings

Dec 2012 to Aug 2016

At HappyWeddings, I provide the necessary leadership and strategy to help scale Happyweddings to the next level.

Digital Marketing Strategist | Online Demand Generation & Conversion Optimization Specialist , NetAdwise Solutions

May 2008 to Sep 2016

My role at NetAdwise as founder is to handle 'Business Strategy', 'Digital Marketing Strategy', 'Leadership', 'New Business Development' & 'Client Management'

Senior SEO Manager | SEO Specialist | Digital Marketing Specialist , Genessee Tech Pvt Ltd

Jul 2006 to Jan 2008

- Managed teams to support onsite teams working on fortune 500 brands such as SourceForge, Niman Ranch, Ghirardelli, Club Med, Fly Emirates & Paypal - Managed teams for niche Internet marketing activities for world class ecommerce portals like YSL & Clarins. - Introduced inbound marketing strategy successfully to improve lead conversion rates and improved bounce rates for large e-commerce portals.

Online Marketing Specialist | Online Marketing Consultant | Demand Generation Specialist , Merconnet Electronics

May 2005 to Jul 2010

Offered consulting & implementation support for integrated search marketing services that included SEO & PPC. We offered the following support: - Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, web seminars. - Optimization of the sites for enhanced search engine visibility and increased visitor traffic. - Coordinate with technical and creative resources for holistic campaign management for paid search marketing and display marketing.

SEO Specialist | Senior SEO Lead | Digital Marketing Specialist | , Natural Search

Mar 2004 to Jan 2005

- Managed a team of 25 resources for offshore operations. - Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, web seminars. - Optimization of the sites for enhanced search engine visibility and increased visitor traffic. - Coordinate with technical and creative resources for holistic campaign management for paid search marketing and display marketing.

SEO Executive , Savitr Software Services

Dec 2001 to Jan 2004

Education

Executive MBA, Indian Institute of Management. Bangalore

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