Janaki Pendyala

Digital Marketing Expert || Founder at HappyWeddings and NetAdwise Solutions || Executive MBA from IIM Bangalore

Hyderabad Area, India

Summary
Digital Analytics Fundamentals digital and online marketing Online Search Search Engine Semantic Search
Entrepreneurial minded digital marketing expert with 14 yrs of experience in implementing digital marketing campaigns using SEO, PPC, Email & Online Advertising channels for positioning companies for next level of growth or potential sale. Cool under pressure and dedicated to delivering promised objectives.

Qualifications Summary
Startups, P&L and operations management, Sales & Marketing Strategies, Process, Team motivation & management, client relationship management

Founder Director, NetAdwise Solutions
Founded consulting practice focusing on online business clientele requirements and delivering comprehensive digital marketing solutions.
Achieved profitability in highly competitive industry
Developed white label partnerships with some of the best 'digital marketing agencies in US & UK
Directed all facets of the business, including sales, marketing, research & development & operations.

Founder of innovative wedding services platform & marketplace connecting customers to curated wedding vendors.- HappyWeddings.Net
Experience

Startup Founder | Digital Marketing Specialist | Demand Generation & Conversion Optimization at HappyWeddings

Dec 2012 - Aug 2016

At HappyWeddings, I provide the necessary leadership and strategy to help scale Happyweddings to the next level.

Digital Marketing Strategist | Online Demand Generation & Conversion Optimization Specialist at NetAdwise Solutions

May 2008 - Sep 2016

My role at NetAdwise as founder is to handle 'Business Strategy', 'Digital Marketing Strategy', 'Leadership', 'New Business Development' & 'Client Management'

Senior SEO Manager | SEO Specialist | Digital Marketing Specialist at Genessee Tech Pvt Ltd

Jul 2006 - Jan 2008

- Managed teams to support onsite teams working on fortune 500 brands such as SourceForge, Niman Ranch, Ghirardelli, Club Med, Fly Emirates & Paypal - Managed teams for niche Internet marketing activities for world class ecommerce portals like YSL & Clarins. - Introduced inbound marketing strategy successfully to improve lead conversion rates and improved bounce rates for large e-commerce portals.

Online Marketing Specialist | Online Marketing Consultant | Demand Generation Specialist at Merconnet Electronics

May 2005 - Jul 2010

Offered consulting & implementation support for integrated search marketing services that included SEO & PPC. We offered the following support: - Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, web seminars. - Optimization of the sites for enhanced search engine visibility and increased visitor traffic. - Coordinate with technical and creative resources for holistic campaign management for paid search marketing and display marketing.

SEO Specialist | Senior SEO Lead | Digital Marketing Specialist | at Natural Search

Mar 2004 - Jan 2005

- Managed a team of 25 resources for offshore operations. - Investigated, recommended and managed web-related advertising campaigns including banner and text advertising, web seminars. - Optimization of the sites for enhanced search engine visibility and increased visitor traffic. - Coordinate with technical and creative resources for holistic campaign management for paid search marketing and display marketing.

SEO Executive at Savitr Software Services

Dec 2001 - Jan 2004

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...