Ishita Kapoor

Manager - Marketing at Kraftly

New Delhi, Delhi, India

Summary
Proofreading Content Management Marketing
 5+ years of experience in Content writing and Social Media Management
 Handled marketing content for clients such as Hyundai, Suzuki, Mercedes, Coke, ITC & more
 Created and Executed holistic marketing programs gaining over 200% growth in brand visibility and 115% growth in directly realized Revenue
 Gained 25K+ shares and over 20 Million reach on social media posts for various platforms
 Managed 500+ interns for an Ecommerce website and a Social cause platform
 Founder at a women empowerment publication (www.respectwomen.co.in)
Experience

Marketing Content Manager at Kraftly

Nov 2016 - Present

Kraftly is one of the fastest growing e-commerce platforms in the country, connecting small sellers, aspiring designers, and homepreneurs with thousands of buyers looking for unique products. This platform deals in Men's Fashion, Women's Fashion, Kids' Fashion & Home Decor. In my work span of 1 year and 4 months+, I am working with Kraftly as the Manager of Content Marketing.  Heading multiple verticals for creating their content and managing their online image  Actively involved in developing business growth strategies and executing marketing plans  Managing overall Website Content, Blogs and various cross vertical communications  Regularly conceptualizing and analyzing Promotional Blogs  Expert in harnessing the power of Vizury & Q Graph for sending Push messages

Senior Content Officer at Colombia Ad Tech at Bennett Coleman and Co. Ltd. (Times Group)

Jul 2015 - Present

 Created content to maximize online traffic for clients on their marketing websites as well social media platforms  Coordinated with the design team for distinctive creatives aiming at better CTR  Worked as a bridge between execution team and client’s requirements  Analyzed weekly campaign performance and acted accordingly for the running & upcoming campaigns  Presented various marketing execution programs to the client during sales closures

Social Media Executive at FabFurnish.com

Jun 2014 - Present

Associated with FabFurnish.com as a social media executive. Roles & responsibilities:  Managed online brand Image (ORM) of brand on social media channels  Created compelling marketing content to drive sales via websites and social media platforms  Executed social media contests to engage fans & experimented with new content strategies  Created and Launched new magazine programs for company’s own visibility and growth  Coordinated with renowned subject matter experts for their inputs in the e-Magazines and blogs  Responsible for successful campaigns and CSR activities for FabFurnish with Respect Women, Goonj and C.R.Y

Founder at Respect Women

Aug 2011 - Present

Respect Women- 'Get the Guts' aims to awaken the humanity in men as well as women. We are a group of enthusiasts who want to bring change online & offline. Roles & Responsibilities -  Managing 500+ interns responsible for writing content on women empowerment & social issues  Interviewing achievers like Kamla Bhasin, Eve Ensler and others  Proofreading articles submitted by interns and making them SEO rich  Presenting our own content on various social media platforms  Aggregating content from other channels for this platform

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Push pixels...
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