It’s been a couple of weeks now in Bangalore and I seem to be settling into the place. The schedule is quickly becoming a well oiled routine with nice mix of weird room mates, interesting eateries, awesome office and smart products.
Couple of products have greatly impressed me due to the use case and some brilliant product thinking behind the delivery. Pedl by Zoomcar is one of them. It has two things going for it, which has really eased my life :
What’s the whole deal about ?
It’s a bicycle rental service where you can pick up the cycle from one station and ride off to another station close to the destination. This process is fully automated with no manual intervention involved with the aid of an app.
Where is it available ?
Couple of places in Bangalore have the service. The whole educational hub of Ashwath Nagar, with Ramaiah & IISc around. The other place being the startup hub of Koramangala. Both these areas have the early adopters making them good for testing and product iteration.
How does this work ?
The product has two components to it : The cycle (mechanical hardware) and the electronic components/software including the app. The whole experience is an amalgamation of the two aspects.
Experience : Cycle
The technology while seemingly simple has quite a few challenges before this becomes a seem less experience and becomes a mass product.
Experience : Customer Service & Operations
The customer experience was very prompt and automated with refunds processed in couple of minutes for failed trips.
Despite the challenges, Pedl is an amazing concept which should be able to capture people’s attention as health consciousness and lifestyle become more popular. The way the product is being rolled out, should act as a lesson in Product Managementwith systematic process and experimental learning at the core.
Blog & Pics : http://startupanalytics.co.in/products-pedl-by-zoomcar/