When I ask this question to many they say, it depends the business world is changing dramatically.
I just say one thing, even though the business world might have changed dramatically, the fact is that some things need to remain the same...
I.e. the Core of the Foundations!
In my humble opinion, you still need 3 core beliefs to make you a successful business owner.
It does not matter if it is Brick and Mortar, Online Business or a Freelancer starting up!
Wondering where, to begin with??
How about - Work Ethic i.e. showing up yourself!
Right from what do you think, where you want the company to be in the years down the road.
When you share yourself or Business Updates via the written Posts or content you Create or the Live Videos you create to connect with your Clients to your audience, you do not realize this, but you let them know more than you say...
Don't be worried that's the best part of it!
Next, is Customer Care.
Customer service, as well as Customer Care, is the key to maintaining good customer relations and growing a successful business.
It's simple, Attracting a new customer is just too difficult and expensive to lose the relationship because you didn't treat them right.
You want them to leave your company with the feeling they will be an advocate for your business by sharing with everyone the experience they had while working with you.
Remember, it is all on you.
And hence, you must indeed take 100% responsibility!
BTW before leaving let me know, are you...Employing tools like Live Video for Growing your Brand Awareness?