The Digital Media Marketing will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
------------------------------------------------------------------------So how to prepare for a job interview like this:
The job description can tell a lot about the job and you can get some insights from a JD. Take some time understanding the need.
What they look for:
The Social Media manager is a motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership.
WMA’s ebook on Step by step guide to become a modern marketer
2. Research the Company & Culture:
Any organization hiring you will want to know are you fit for their culture. After all you are going to be part of their culture. Understanding the company, culture that you are applying for will take you a long way.
Do your research. Look at their websites, social channels, blogs.
Here are few ideas:
Where can you find the answers? In their about us section, blog, social media channels, events. Read the latest blog post, tweets, comments.
3. Do you have the expertise and are you a good fit?
Companies like to know how well you know your subject and how your knowledge will help the company.
From the JD:
“Exhibits the ability to jump from the creative side of marketing to analytical side, able to prove why their ideas are sound. Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform in different scenarios ”
They expect you to be both “creative & analytically sound”
Read this book: Analytical Marketer: How to Transform Your Marketing Organization:
Fast Company’s article: Three Questions I Ask Every Job Candidate To Test Their Soft Skills:
From the JD:
“Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)”
Team player: Do you have any awards, recognition from your organization?
Have some comments on your blog post, videos. Get some screenshots.
If you are a digital marketer and don’t have a blog, video or no presence in social media channels, You are NOT a good fit. These are the basic requirements.
Training: Have you trained anyone under your guidance? An example: you hired an intern who has no idea about video, you trained him/her and now he/she is a pro. Give that example backed by stats and analytics. You can show that video to them.
From the JD:
“ Makes evident good technical understanding and can pick up new tools ”You have to be technical if not it’s time to pick up some technical skills.
Useful blog posts: