Suresh Babu

2:55 PM, 17th Mar 2018

10 Amazing Podcasts for Modern Marketing Newbies


 Digital Marketing Beginners Guide to Podcast

I get these questions all the time. What is a podcast? How do I listen to podcasts? What are the right podcasts for a newbie like me in digital marketing?

In this article I’m going to address your questions and share a list of podcasts that’ll make a real impact on your digital marketing journey, especially if you’re a beginner. These are popular podcasts, each being special and unique.

Why listen to podcasts?Here’s why:

  • You save a lot of time. Just like listening to music, you can listen to shows and multitask; unlike video that requires you sit in front of a screen.
  • You can listen in on your mobile, while driving or working.
  • You get exclusive content through podcasts.

How to listen to podcasts?A podcast is a show with multiple episodes. They are often not found in sequence so you need look at the title and show notes (summary of key points discussed in the podcast in text format. Then you can:

  • subscribe to the podcast through your iPhone Podcast app, iTunes, or any other app such as Podcast RepublicStitcher, etc., and hit Play or
  • listen on your computer by clicking on the play button on the podcast website or
  • download the podcast on your device and listen later or
  • listen via a RSS feed (if made available).

10 Podcasts for Digital Marketing Beginners

These podcasts are for those who haven't listened to any podcasts before and are just getting started in Digital Marketing.

1. Social Media Examiner : Social Media Examiner offers two FREE audio podcasts to help boost your marketing skills and keep you up-to-date with the ever-changing world of social media.

Why we picked Social Media Examiner:

Michael Stelzner is a long time social media practitioner and well known in the Industry. Social Media Marketing Podcast is a 45 minutes’ weekly show where Michael interviews experts. You get solid takeaways from each of his shows on Facebook, blogging, LinkedIn, Instagram, you name it - everything is available.

To subscribe:

Click here to subscribe via iTunes.

Click here to subscribe via RSS (non-iTunes feed).

You can also subscribe via StitcherSoundCloud and Blackberry.

2. The $100 MBA Show: This show is about FREE 10-minute daily business lessons. It was iTunes Best of 2014 podcast.

Why we picked $ 100 MBA Show:

It has short, to-the-point how-tos on very relevant topics. Includes interviews from experts on a range of specific topics.

Here's how to subscribe:

Subscribe via iTunes: http://apple.co/1nW3gga

Listen Sound Cloud: http://bit.ly/1KPcmAn

More options: http://100mba.net/show/#subscribe

3. WebmasterRadio.fm: This is a 24 hour FM radio show dedicated to digital marketing, social media, search marketing, affiliate marketing and more. It's been on since 2005 and is an all in one resource for modern marketers.

Why we picked WebmasterRadio.fm:

It's a network/directory for digital & social media marketers. You can select your own interest from SEO, Affiliate marketing, Conferences, search marketing.

Here's how to subscribe:

Subscribe via iTunes: http://apple.co/1UzHjOm

RSS Feed: http://www2.webmasterradio.fm/feed/

More options: http://www2.webmasterradio.fm/

4. ProBlogger Podcast: Darren Rowse is a full time blogger since 2002, making a living from this new and dynamic medium from blogs like Digital Photography School. Darren is also an author and speaker.

Why we picked Problogger Podcast:

Darren’s recent series was 31 Days to Build a Better Blog Workbook. He released one podcast a day for 31 days to guide people on building a better blog. This show is like a curriculum with specific challenges in each episodeclear, easy to understand. Anyone can listen and most importantly implement in their day to day work.

Apart from podcasts, Problogger is a great resource for blogging, content and digital marketing.

To subscribe:

Listen on your mobile/computer: http://bit.ly/1JRrWQW

Subscribe via iTunes: http://apple.co/1SkaZ4A

Subscribe via Stitcher: http://bit.ly/1WUGz83

5. Content Marketing Podcast: In the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it's important, and how to put it to work attracting and retaining customers for your business. It’s a weekly show that runs for 20-30 minutes.

Why we picked Content Marketing:

Focuses on one topic on quality content creation or strategy every week. Includes simple step by step instructions or insights. Comes with latest news snippets around social media tools, etc., every week.

Here's how to subscribe:

Stitcher : http://bit.ly/1PIF1Im

Subscribe via iTunes: http://apple.co/1QPK66W

6. Online Marketing Made Easy : An expert in Facebook marketing and an online entrepreneur, Amy Porterfield's podcast is both instructional and inspirational. It is a weekly podcast that includes detailed step by step how-tos for Facebook.

Amy has co-authored the book "Facebook Marketing All in One for Dummies" in which she shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies.

Why we picked Amy Porterfield’s podcast:

Focused on one topic around Facebook marketing. Detailed, easy to understand. Every show there are several takeaways especially when she interviews others.

Here's how to subscribe:

Stitcher: http://bit.ly/1QAe50P

Subscribe via iTunes: http://apple.co/1PNlOeN

7. Manager Tools Podcast: Manager Tools is a free weekly podcast designed to give managers and individual contributors actionable recommendations to further their careers. Michael Auzenne and Mark Horstman have been podcasting since 2005.

Why we picked Manager Tools podcast:

Not only relevant to Digital Marketers, anyone can listen.Has step by step guides. Offers specific tips like How to Prepare Your Resume (Your Resume Stinks!)

Here's how to subscribe:

Google play: http://bit.ly/1TuS99T

Apple iTunes: http://apple.co/1KPcBeH

8. Career Tools Podcast: This podcast comes from Manager Tools.

Why we picked Career Tools podcast:

Useful for anyone. From etiquette to interviews, meetings, resume, everything to improve your career. Up-to-date topics. Additional subscription available.

Here's how to subscribe:

Google Play: http://bit.ly/1TuS99T

Apple iTunes: http://apple.co/1KPcBeH

Website: https://www.manager-tools.com/all-podcasts?field_content_domain_tid=4

9. LinkedIn Speaker Series (NEW): The LinkedIn Speaker Series is a series of expert talks (video and audio) given by thought leaders for the LinkedIn employees. The talks are now available as a podcast and for free!

Why we picked LinkedIn Speaker Series podcast:

Access to powerful thought leaders in the industry. Topics include Leadership, Motivational, Entrepreneurship, Employment. Officially produced by LinkedIn.

Bonus: They also have a YouTube channel.

Here's how to subscribe:

Apple iTunes: http://apple.co/200XsOr

Website: https://speakers.linkedin.com/

10. HBR Idea Cast: This is a weekly 20-25 minutes’ podcast featuring the leading thinkers in business and management from Harvard Business Review.

Why we picked HBR Idea Cast:

Widens your thoughts by listening to leading thinkers. Short and meaningful Interviews.

Here's how to subscribe:• Stitcher: http://www.stitcher.com/podcast/hbr-ideacast

Apple iTunes: http://apple.co/1QPKr9I

Sound Cloud: https://soundcloud.com/hbrideacast

Best of Idea Cast: https://hbr.org/2014/04/best-of-the-ideacast

Some Bonus Podcasts

11. Digital India Podcast – This is a weekly show produced by us, Web Marketing Academy, on latest trends, career tips, and more in digital marketing in India.

Here's how to subscribe:

Apple iTunes: http://apple.co/1nFUbIs

Stitcher: http://bit.ly/1WUHfKA

12. FIR Podcast Network – This is an excellent place to visit for Marketing, PR and Communication professionals. One of the shows here is the Digital India Podcast for the global audience.

Why you should listen:

Produced by students, staff of Web Marketing India (Disclaimer).• Indian flavor in each of the episodes.

Latest Digital Marketing news included.

Available in Some Regional languages (Malayalam).

Specific podcasts like 53 Digital Marketing Job Interview questions.

Here's how to subscribe:

Android: http://bit.ly/1QAefoS

Apple iTunes: http://apple.co/200XBBm

There you are. That’s enough to get you started. Once you start listening to podcasts, you may find the experience highly engaging and addictive. Here’s to an addiction that’s a tonic to your mind! Enjoy!

If you like this blog post, please do share it with your friends and family

Original post: http://www.webmarketingacademy.in/10-amazing-podcasts-for-modern-digital-marketing-newbies/

Picture credits from above mentioned websites

Podcast Hosts:

  1. Sejal Poladia
  2. Monica Samuel
  3. Shahnawaz
  4. Vineetha
  5. Mohak Kapadia

 

Bharani Dharan


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