Shomprakash Sinha Roy

Writer, Blogger, Macro Influencer, Fitness Expert

1:52 AM, 27th Mar 2018

Wear.Fit - A Fitness eCommerce Brand Story Waiting To Happen

1. The Domain Name: www.wear.fit

GoDaddy.com, India's leading domain name registrar has listed www.wear.fit as a "Premium" domain with a buy-now price tag of a little over Rs 30 Lakhs. While the sum might be large enough to inspire a few eyeballs at the very least, it still serves as a shining example of the type of brand-monopoly that's still possible in the eCommerce space.

2. Potential Buyers


I am referring of course, to the recent acquisition of various fitness service outfits by team Mukesh Bansal and Ankit Nagori - the cure.fit umbrella, originally limited to the Talang-bros-powered cult.fit setup, now extends to include service outliers in the food delivery game (eat.fit) and the mental wellness brand mind.fit (Originally A1000 Yoga). It is almost impossible to ignore the massive offline/BTL campaigns that are currently underway for 'eliminating stress' with mind.fit and 'order something healthy today' with eat.fit. The wear.fit brand fits right in!

3. Online Fashion Retail (Post Myntra)


It is easy to deduce that Mr Bansal and Mr Nagori have most likely signed a time-bound no-compete agreement post their departure from the Flipkart-Myntra regime, in exchange of brilliant severance. However, it is a no-brainer that the cure.fit brand will eventually aim to sell athletic clothing, leveraging their existing partnerships (such as the one with HRX - Hrithik Roshan's fashion label). News is, the cult.fit outlets have already started selling HRX/Puma/Adidas/Nike branded merchandise at many of their fitness centers (offline retail). So the moment the no-compete agreement goes void, they will be on the lookout for a great online presence. And when that happens, wear.fit is most likely to be the brand that the dynamic fitness entrepreneurs will aspire to build on. 

4. Why it makes sense to bid on the domain right now


As is the story with the old dotcom regime, much of  the original three, four and five-character domain names were registered in the heyday of the world wide web. These days, a four character domain is easily valued at an average cost of $50,000 or more, depending on who's asking. Domain brokers such as BrandRoot and BrandBucket (Embrand Corp) have taken the lead on hiking prices for potentially premium domains, and they are likely to take their pick from top choices on GoDaddy.

The Verdict


Whoever ends up swallowing a pinch of salt and investing in the 32L domain in 2018, is in for a major investment in web real estate. And if Mr Bansal and Mr Nagori are listening, this is the time to strike! 

www.wear.fit - Make it yours today on GoDaddy (Click here to buy)!



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