Manish Upadhyay

Building for a billion Indians at Dhinchak

3:14 PM, 17th Mar 2018

Top 8 Angel Investor Management Strategies for Founders

1. Build your startup with integrity

Updating your investors on a monthly basis is an important exercise of accountability that every founder should do. The worse thing that can happen to your relationships with your investors is when you take the "silent death"approach and decide to hide problems or skip on sending updates.

2. Comprehensively understand the benefits of updating your investors

Many of the benefits of updated your investors are not obvious and have changed over time. Startups are launching products faster and good investors understand this. Emailing these investors will get you customers, press, and users. Great performance will result in follow-on funding. Investors can point out the necessity of a pivot. Above all, investors worth having want to help!

3. Update your angels as if you’re updating future VCs

If you’re interested in scaling your business to its full potential with the help of VC investment. It is wise to begin your venture updating your angels in the same way that VCs like their updates. Many founders use RRE Ventures guide to keeping in touch with investors. Here’s the short version of the contents.

Highlights, Lowlights, Product, KPIs/Core Metrics, Business Development, Hiring, Financing, Press, Help Wanted/Asks, Kudos to Investors

4. Understand that the best investors love to help and ask for it

If you’re not sending the report because you’re ashamed of how bad your startup is doing, your making a big mistake. When you have problems, that’s when you should lean on your investors most. Leading angel, Jason Calacanis, says that nothing is more refreshing than getting an update from a founder that says:

  1. We lost our CTO to Google
  2. The product is four weeks behind schedule
  3. We have only nine months of runway left
  4. I’m really frustrated at how slow this is going

5. Consistency

You should not miss a deadline or send late updates to your investors. Consistency on the frequency of each update is key. The best founders are transparent, data driven and keep tet to a minimum on their updates. This avoids the “silent death” approach or the “can we talk?” update. When someone says “can we talk?” it’s over.

Jason Calacanis keeps a spreadsheet where the columns are the months of the year and rows are the startups he’s invested in. He checks off the date in the month that he got the last update from each startup founder. He monitors the spreadsheet weekly and if someone misses their second month he instantly calls them on the phone--so he can help!

Put a recurring event on your calendar!

6. Know what to measure for your type of business

There’s a balance between tracking too many and too few metrics. Most founder aren’t diligent enough to track simple metrics on a weekly basis. Since the seed stage is mostly about finding product/market fit and finding a repeatable customer acquisition process, most activities should be customer focused. Here are nine simple metrics seed stage SaaS startups should track weekly: 
Cash on hand, Weekly burn rate, Monthly recurring revenue, New customers, Lost customers, Marketing qualified leads, Sales demos, Active sales opportunities, Customer net promoter score (NPS).

Configure a goal/metric tracking system and record these nine simple metrics each week.

Watch this outstanding KPI tracking demonstration video

7. Tailor the templates you have leveraged to meet your needs and personal style

Founders all have their own personal styles in the same way that investors do. You, in collaboration with your investors, are the judges of what is best for your business. Since creativity is sparked my pulling ideas from many sources, refer to these personal update styles on the Quora post, “Is there a refined template for a seed-stage monthly investor update?”

8. Stay up to date and utilize on new investor updating trends and tools

SaaS applications are emerging for every department and business function. As we have discussed, consistent investor communication is of primary importance for founders because it increases focus, accountability, and alignment. Angeloop is our solution for the founder updates to seed investors.

P.S- This article originally appeared in  angeloop.  I'm the Product growth of,ideal ‪Personal Digital Assistant‬ and a one-stop destination for all your ‪commerce‬ needs . 

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