Now, this title may sound a little far-fetched but is it truly?
Branding is a proof of value. It shows what you can offer and how you should be perceived by your prospects. Before you can make a sense of branding: either for yourself or a client, you need to meet the following criteria:
Know your market: target and competitors
Research and invest in same.
Have a clear and uniform branding message
I have an article that explains the above in detail. See here