Information is like a working capital in the business economy. We are in the age of big data and exponential information which needs to be converted into knowledge and this knowledge is a key asset for both organizations and society in general. In any business setting, a person or organization needs an effective set of tool(s) and great resources in order to achieve the goal of managing the knowledge being acquired or created, and move towards sustained profit. In today’s mobile world same can be said about the mobile apps.
To simplify, there is a glaring difference between a KM tool and a KM resource. A tool is a specific thing which is utilized in regard to the specific task undertaken. A resource on the other hand is a place to find the specific tool desired. Eg. An app is a tool on your smart phone while a search engine is a resource.
Social Media is ever evolving when it comes to both knowledge dissemination and retrieval, but you need to be on the social platforms and connected to enjoy it. It is probably the most restricted of the media to avoid viral catastrophes. The data result you get on various portals and search engines can be quite irrelevant when you make specific searches. When something big occurs such as world event or breaking news, people who utilize social media can spread information very quickly to almost any part of the world in a matter of seconds. Same can be applied to the enterprise wide knowledge. But many-a-times, organisations struggle due to lack of proper KM tools and resources as well, to make a positive difference to the business in terms of bottom line or to even save cost. Business units and departments in a same giant MNC’s are not are not fully aware of what is been pursued at different levels and end-up doing a re-work.
Thus, Social Media and Enterprise Collaboration can go hand-in-hand. It remains the most underutilised form of communication tool, which can be channelized by proper social media employee policy. Employees are the biggest carriers of such social broadcast of the business and can be exploited perfectly given the right policies.
In a series of how collaborative tools can be effectively used, we will see how you can use it for your own entrepreneurial benefit. Click here
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