Product Head - IIFL Markets Mobile Apps at IIFL (India Infoline Group)
6:23 PM, 17th Mar 2018
Smartphones and mobile apps have become an inseparable part of our daily lives. Waking up with a morning alarm on mobile, using Whatsapp, listening to music, reading News, watching YouTube videos, checking mails, updating project status and so on, everything is seamlessly executed from our mobile devices
This transformation inherently espouses shadow IT and the need for agility. New tools and technologies need more focus in our organization than ever. Let’s understand few trends
Mobile payments - m-commerce is Becoming A New Standard
Mobile-based commerce continues to expand leaps and bounds with penetration of smartphones and the adoption of more user-friendly apps. Mobile-based payments will be the future of payments and a lot of money will be transacted across these small-screen devices
Technologies including mobile e-wallets and enhanced connectivity through near field communications (NFC) and Bluetooth are transforming the way consumers interact on their phones for payments. While there has been lot of online chatter on the prospects of proximity payments (NFC). This emerging payment type has not had the takeoff that many in the industry predicted it would, since the arrival of Android Pay, Apple Pay and Samsung Pay on the scene,
Mobile payments must be as cheap, safe and easy to use as alternative to traditional payment methods and to even be considered a viable option. Wider adoption and high usage will come when mobile payment players will offer a value add - Like including monetary savings, improved security, ease of use, convenience or increased loyalty.
Offline mode in mobile apps
Even though mobile networks are expanding their technical capabilities and coverage, always-on connectivity remains a still a long distant dream. App can bring offline access to mobile apps by storing data locally then synchronizing it with the live server when a device is online again. To improve app functionality in remote areas, offline mode in app is poised to expand in 2017 -2018.
Focus on building habit-forming apps
Failure rate is too high amongst apps and so few app founders are focused on building apps applying habit-forming technologies. Habit-forming apps combined with wearable technology can become future wave of mobile apps. There are multiple apps which have already seen great results using this technique and more developers will follow this in 2017 and beyond.
Serverless Apps - Cloud-driven Mobile Apps Are on the Rise
Everyone has heard about the cloud technology and how it's impacting our lives; cloud computing has finally managed and found its place in our smartphone with mobile apps. Now, we can expect powerful mobile apps which directly fetch data from cloud and take least space in your smartphone internal memory.
Serverless computing and Serverless app is new development approach that will affect mobile app development. An important trend in cloud computing is the rapidly diminishing size and complexity of the infrastructure needed to create innovation. “Serverless Computing”- An emerging technology, is now making the physical and virtual servers that developers use to run apps completely invisible.
Enterprise Apps & Micro-apps Will Advance Further
The Prime goal of an enterprise mobile application is to help you restructure, streamline and manage crucial business processes on the go. Whereas, a micro-app aims to suffice very targeted small and simple operations and takes less computing load. However, both are successfully accomplishing their endeavors and are expected to continue further. Enterprise App will grow further and more complex apps will be available on your mobile apps.
Hybrid HTML5 Apps
The line between the mobile Web and apps will start to blur. With new age tools and platforms, Hybrid development technologies will gain momentum. Developers will be more inclined towards use of tools like Ionic, AngularJS, PhoneGap and Cordova for agile hybrid app development projects.
Although many developers prefer native mobile apps but HTML5 has got some new traction for last few years. And it is showing tremendous performance and elegance in app development. No doubt, hybrid HTML5 app development will gain more and more momentum in mobile industry and this trend is not going to change in foreseeable future. Hybrid HTML5 apps are successful in enterprise and consumer app development.
Progressive Web Apps Gaining in Popularity
A Progressive Web App is an application in which the user interface runs in a web browser. Progressive Web Apps have attracted a lot of attention in last few years. Primarily this is because of the ease of development and the almost instant gratification for the app’s user experience (UX). Progressive web apps will help customization of app on the fly. Such customization will be very helpful for developer without releasing a new version of the app.
Accelerated Mobile Pages (AMP)
It's been a year since Google has started the AMP Project and it is changing the Web App Landscape. Recently Google has announced that there will be a separate search index for mobile web. Such revolutionary steps by Google changes the Mobile web app development trends completely especially from Web app perspective and SEO. With Google's recent announcements about the mobile index and AMP, Mobile marketing SEO techniques will be particularly important in 2017-2018.
Gamification in Apps
Gamification uses game mechanics in a non-game context to reward you for completing tasks. Gamification features can be used to increase engagement with your mobile app. Well-designed gamification features in app will contribute to increased revenue for app owners.
Encouraging people to earn rewards for using your app and its features can be beneficial for both parties. People are more inclined to complete actions if they know that their efforts or actions will be rewarded. Increased user engagement through Gamification and rewards can also brings an additional source of revenue. Reward systems are widely used in games, but there are certain game dynamics that be integrated into the overall mobile app user experience.
There are many possible types of app-based rewards. Some rewards can be earned by spending time in an app, while some might be earned by making in-app purchases. But no matter what kind of reward system you choose, rewards should hold some intrinsic value for users.
The world of mobile apps will change the way we interact with our smartphones. Mobile phone coupled with advanced apps will lead the future transformation in digital world.
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