Aravind Gogineni

CEO at Persistent Pros.

12:14 PM, 15th Feb 2018

Don't kill your 'Cold Email'

When I send cold emails, though occasionally, I used to receive responses saying "Cold emailing is for losers", "you're getting into our privacy", "it's not a solid sales tactic" etc., The best part is, these are professionals who lead Inside sales teams or manager SDR teams and still wonder what made them think cold calling is ok and emailing is not? Of course, I didn't keep it to myself and went ahead and asked them the same question. Hardly anyone had an answer. 
But, it's not a blame game. No one to be blamed and if someone has to be, it has to be anyone who does the job of cold calling or emailing without responsibility. If I have to quote someone who has put it in a way it makes some sense, it's @Gary Vaynerchuk

Like cold calling, LinkedIn introductions, cold emailing is to be done with care and respect to receiver's time.The more relevant and professional you sound, the more you're liked and better are the results. 

There are many best practices that you can follow while writing cold emails that make you look credible.In order to make it work, you've to own it and do it the way you wish someone has done it and impressed you. Every successful email have some traits to make them feel genuine and well-intended. That should be the core of any outreach message. 

Whenever you decide to write one, have short and long-term objectives. Short ones should be immediate wherein someone giving you their time to take the relationship to next level and long-term to create a name for yourself or recall of your brand. Don't go down to writing cheeky subject lines just to get your emails opened, that doesn't serve anyone's purpose. In addition, you're prone to be labelled as spam not just by your recipient but also by your email servers. This approach might get your prospect to open the email for once, but will close doors forever. Cold emailing is very much alive, works and will give you amazing results for time to come. Write with responsibility and respect for others' time. Review and determine if this is how you wished someone should've written it and you're impressed.

Write responsibly.Improve.Repeat.

PS: 'How to write a compelling cold email that converts' is a story for a different day. Will write it soon.  
2 Comments
Neil Dave

Aravind looks like an interesting video, thank you for sharing. Iteration is key to improving cold email success and the you are right, the ask of any email is critical to having users take any action.

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Aravind Gogineni

You're welcome Nell. Happy that we share the same thought proces.

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