But for advertisement, even the Gods would not have been so popular. Though not a palatable aphorism, even the staunchest of believers will find this statement hard to refute. We do not believe in God because we see Him. We see Him because we believe. And this belief has been passed on to us through the generations.
And this is possibly the best advertising campaign that has touched the lives of us humans.
In fact, the very start of the human generation as we know now as thanks to advertising. Remember the serpent advertising the apple to Eve in the Garden of Eden. And mankind has never looked back since then. But for that first known advertisement, we would not be reading this on our connected devices (There would have been no internet, remember).
The above mentioned phenomenon give us a few extremely important points to consider, when planning an ad campaign:
Plan Long-Term: Gods as we now know have been established over the ages, through the generations. When planning your ad campaign, keep a long term goal in mind, rather than looking for immediate returns (Don’t be stuck on immediate ROI).
Target Right: The serpent advertised the idea of the Apple to Eve (God knows how and why, but it did not go to Adam) knowing very well that his message will be delivered successfully (Success measured by getting the TG to take required action, which happened)
Define Geographies: Do not do carpet bombing, unless you are the supreme God (or have a multi-million dollar ad budget). Define your audience, select the right message, and drive it home to the right audience.
Ensure User Feedback: Refer the start of the article. Get people (Users) to talk about your product. Create communities. Get them into a conversation. (Read – Manage your social plug-ins).
Engage: Keep the customers engaged into a conversation. Have a team to thank them for good feedback, and ask for improvements. Have another team, a slightly more empowered one, to take care of user complaints, and resolve them. Not just note them. And if you give them a time, please adhere to the timeline.
Keep looking this space for the next set of pointers.