Startup Consultant | Marketing Practitioner | Marketing Trainer at ThinkYral Consulting LLP
Dec 2016 - Present
ThinkYral is a Marketing & Consulting company exclusively launched to help startups and small businesses create a success story. ThinkYral also strives to empower marketing talent by providing training programs in practical marketing.
Head of Marketing & Delivery at eTeki, Inc.
Mar 2015 - Nov 2016
* Evaluating the market frequently to gain insights into opportunities and threats * Constantly monitor competitor activity like - product launches, upgrades, partners, press releases, customer acquisition, etc. * Establish relationship with Industry Analysts & Influencers, Freelancer Community * Capturing & analyzing data related to marketing campaigns, employee performance, major incidents on the platform, user satisfaction, etc. * Represent company in external events, develop text & visual content, pitch journalists for story coverage and apply for award programs * Responsible for creating and executing GTM strategy and day to day marketing activities. Manage all paid and unpaid campaigns including email, LinkedIn, Twitter, Google AdWords and magazine advertising * Owner of CRM, Marketing Automation and all other Business Tools used across the Business Unit * Define SLAs, the scope of engagement, ensure minimal defects in the delivery of services as per agreed terms. * Resource allocation, forecasting requirements & recruiting talent, temporarily mobilize resources from other teams as per business requirements * Identifying gaps & providing training to employees, contingent workforce/freelancer
Manager - Market Offering Management at IBM India Pvt Ltd
Mar 2012 - Feb 2015
* Market Research & Competitor Intelligence * Campaign Management Strategy & Execution for North America * Social Media Strategy & Execution * Database Management and Marketing Automation * Marketing Analytics & Reporting * Worldwide Marketing Audit, Analysis & Recommendations * Support WW Events & Manage India Conferences
Business Analyst - Clients & Marketing at Deloitte US Offices, India
Dec 2009 - Feb 2012
* Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors
Management at TASMAC (University of Wales)
Jan 2007 - May 2008
Post Graduate Diploma in Business Administration