Imran Baig

MARKETING | RESEARCH | CONSULTING | TRAINING

Hyderabad Area, India

ThinkYral Consulting LLP

450 /30mins

Short Biography

For over 12 years Imran Baig has built and led marketing & product teams for businesses of all sizes - small, medium and large corporations. Imran enjoys helping startups, loves mentoring early career marketing professionals and teaching marketing to students. Startup Ventures: Imran Baig is the Founder & Chief Mentor of ThinkYral, a Marketing company exclusively launched to help startups create a success story. ThinkYral also simulates a real world marketing department to train students in marketing and early stage professionals gain practical skills for a successful career. Imran Baig is also the Founder & Chief Geek of HolyGeekz, a specialty eCommerce business focused on Science Fiction enthusiasts and Geeks. Previously headed marketing & delivery at eTeki, a Florida based HR Tech company. Before that he contributed to IBM Smarter Workforce as a Market Offerings Manager and worked as an Industry Business Analyst at Deloitte. Imran Baig is a Certified in Inbound Marketing and Email Marketing from HubSpot Academy. Imran Baig holds a Post Graduate Diploma in Business Administration from University of Wales and a Bachelor in Computer Application from Andhra University. Imran can help businesses with: * Startup Consulting * Integrated Marketing Strategy * Digital Advertising - PPC, CPM, Social Media Advertising * Social Media Strategy * Community & Board Development * Mentoring & Training * Website Design & Development * CRM & Marketing Automation * Event & Conference Management * Industry/Sector Research * Competitive/Market Intelligence * Media Monitoring

Experience

Startup Consultant | Marketing Practitioner | Marketing Trainer, ThinkYral Consulting LLP

Dec 2016 to Present

ThinkYral is a Marketing & Consulting company exclusively launched to help startups and small businesses create a success story. ThinkYral also strives to empower marketing talent by providing training programs in practical marketing.

Head of Marketing & Delivery, eTeki, Inc.

Mar 2015 to Nov 2016

* Evaluating the market frequently to gain insights into opportunities and threats * Constantly monitor competitor activity like - product launches, upgrades, partners, press releases, customer acquisition, etc. * Establish relationship with Industry Analysts & Influencers, Freelancer Community * Capturing & analyzing data related to marketing campaigns, employee performance, major incidents on the platform, user satisfaction, etc. * Represent company in external events, develop text & visual content, pitch journalists for story coverage and apply for award programs * Responsible for creating and executing GTM strategy and day to day marketing activities. Manage all paid and unpaid campaigns including email, LinkedIn, Twitter, Google AdWords and magazine advertising * Owner of CRM, Marketing Automation and all other Business Tools used across the Business Unit * Define SLAs, the scope of engagement, ensure minimal defects in the delivery of services as per agreed terms. * Resource allocation, forecasting requirements & recruiting talent, temporarily mobilize resources from other teams as per business requirements * Identifying gaps & providing training to employees, contingent workforce/freelancer

Manager - Market Offering Management, IBM India Pvt Ltd

Mar 2012 to Feb 2015

* Market Research & Competitor Intelligence * Campaign Management Strategy & Execution for North America * Social Media Strategy & Execution * Database Management and Marketing Automation * Marketing Analytics & Reporting * Worldwide Marketing Audit, Analysis & Recommendations * Support WW Events & Manage India Conferences

Business Analyst - Clients & Marketing, Deloitte US Offices, India

Dec 2009 to Feb 2012

* Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors

Education

Management, TASMAC (University of Wales)

Jan 2007 to May 2008

Post Graduate Diploma in Business Administration

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