For over 12 years Imran Baig has built and led marketing & product teams for businesses of all sizes - small, medium and large corporations. Imran enjoys helping startups, loves mentoring early career marketing professionals and teaching marketing to students. Startup Ventures: Imran Baig is the Founder & Chief Mentor of ThinkYral, a Marketing company exclusively launched to help startups create a success story. ThinkYral also simulates a real world marketing department to train students in marketing and early stage professionals gain practical skills for a successful career. Imran Baig is also the Founder & Chief Geek of HolyGeekz, a specialty eCommerce business focused on Science Fiction enthusiasts and Geeks. Previously headed marketing & delivery at eTeki, a Florida based HR Tech company. Before that he contributed to IBM Smarter Workforce as a Market Offerings Manager and worked as an Industry Business Analyst at Deloitte. Imran Baig is a Certified in Inbound Marketing and Email Marketing from HubSpot Academy. Imran Baig holds a Post Graduate Diploma in Business Administration from University of Wales and a Bachelor in Computer Application from Andhra University. Imran can help businesses with: * Startup Consulting * Integrated Marketing Strategy * Digital Advertising - PPC, CPM, Social Media Advertising * Social Media Strategy * Community & Board Development * Mentoring & Training * Website Design & Development * CRM & Marketing Automation * Event & Conference Management * Industry/Sector Research * Competitive/Market Intelligence * Media Monitoring
Startup Consultant | Marketing Practitioner | Marketing Trainer, ThinkYral Consulting LLP
Dec 2016 to Present
ThinkYral is a Marketing & Consulting company exclusively launched to help startups and small businesses create a success story. ThinkYral also strives to empower marketing talent by providing training programs in practical marketing.
Head of Marketing & Delivery, eTeki, Inc.
Mar 2015 to Nov 2016
* Evaluating the market frequently to gain insights into opportunities and threats * Constantly monitor competitor activity like - product launches, upgrades, partners, press releases, customer acquisition, etc. * Establish relationship with Industry Analysts & Influencers, Freelancer Community * Capturing & analyzing data related to marketing campaigns, employee performance, major incidents on the platform, user satisfaction, etc. * Represent company in external events, develop text & visual content, pitch journalists for story coverage and apply for award programs * Responsible for creating and executing GTM strategy and day to day marketing activities. Manage all paid and unpaid campaigns including email, LinkedIn, Twitter, Google AdWords and magazine advertising * Owner of CRM, Marketing Automation and all other Business Tools used across the Business Unit * Define SLAs, the scope of engagement, ensure minimal defects in the delivery of services as per agreed terms. * Resource allocation, forecasting requirements & recruiting talent, temporarily mobilize resources from other teams as per business requirements * Identifying gaps & providing training to employees, contingent workforce/freelancer
Manager - Market Offering Management, IBM India Pvt Ltd
Mar 2012 to Feb 2015
* Market Research & Competitor Intelligence * Campaign Management Strategy & Execution for North America * Social Media Strategy & Execution * Database Management and Marketing Automation * Marketing Analytics & Reporting * Worldwide Marketing Audit, Analysis & Recommendations * Support WW Events & Manage India Conferences
Business Analyst - Clients & Marketing, Deloitte US Offices, India
Dec 2009 to Feb 2012
* Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors
Management, TASMAC (University of Wales)
Jan 2007 to May 2008
Post Graduate Diploma in Business Administration