Dr karthik Anantharaman

Chief Marketing Officer (VP-Marketing, Global Markets) at BPL Medical Technologies, A Goldman Sachs Portfolio Company

Bengaluru Area, India

Penlon Ltd

10000 /30mins

Short Biography

Sales & Marketing, mHealth Business Management, Medical Affairs, Market Access, Outcomes Research & Pharmacoeconomics & Clinical Applications. Goal: To build one of the best business enabling Marketing Teams in the Healthcare Space on foundations of Innovation & Quality Core responsibilities: 1) Lead product level Growth Play Book (GPB) and SII Business Planning Process 2) Manage the operational rigor process for the modality in collaboration with the regional teams. Output would be market, orders, share etc 3) Develop marketing plan for new product launches in conjunction with the product managers and global modality teams. 4) Develop brand marketing strategies for existing Global products/new launches to support marketing initiatives/promotional inputs in various branded markets 5) Develop the core positioning and messaging for brands considering the potential impact on other products in the portfolio through networking with countries in the region 6) Help in content development for promotional inputs by countries 7) Effective lifecycle management of the respective brands in designated therapy area 8) Critically review market research analyses to identify portfolio gaps/leverage opportunities for developing a robust portfolio aligned to overall therapy area strategy 9) Closely monitor and analyze sales volumes, market share trends and competitive activity. 10) Recommend remedial actions/reinforcement initiatives 11) Develop/help global network of KOLs to make them accessible for conducting CMEs/seminars across other markets and to support brands/image 12) Design programs for effective KOL management 13) Be a subject matter expert with respect to the brand, therapy area, global future outlook, and competition 14) Partner in effective sales process through creation of Value Selling Tools, HEOR white papers, Show sites 15) Develop & Implement incremental revenue generating strategies like IB Upgrade Projects & CRM Projects Specialties: Scientific & Evidence based Medico-Marketing, Market Access, Outcomes Research & Pharmacoeconomics, Medical Training, SFE, Medical Affairs, Pharmacovigilance, Regulatory Affairs, Medical Information Services, Medical-communications, Sales & Marketing

Experience

Director of Marketing - BPL Medical, Penlon Ltd

Aug 2015 to Present

Marketing Lead with Penlon Ltd, Oxford, UK (A BPL Medical Technologies company). I continue with my assignment as CMO of BPL Medical as earlier. This is not a job change its just a role extension to support marketing access of Penlon Ltd UK, a company BPL Medical acquired in Sept 2015

Chief Marketing Officer (VP-Marketing, Global Markets), BPL Medical Technologies, A Goldman Sachs Portfolio Company

Aug 2013 to Present

Vice President - Marketing / Chief Marketing Officer / Business Unit Director for M-Health business Roles & Responsibilities inclide: 1.) To drive the topline & Market Share targets as approved by the Board of Directors 2.) To identify, evaluate and close organic & inorganic (M & A) growth opportunities for the company 3.) To identify gaps in product mix & technology mix and deliver on technology transfer and R&D partnership requirements 4.) New product launches & Product Roadmap definitions and execution

Director Marketing - CT & Molecular Imaging, GE Healthcare

Jan 2011 to Aug 2013

Job responsibilities at GE Healthcare included: 1) Lead product level Growth Play Book (GPB) and SII Business Planning Process 2) Manage the operational rigor process for the modality in collaboration with the regional teams. Output would be market, orders, share etc 3) Develop marketing plan for new product launches in conjunction with the product managers and global modality teams. 4) Develop brand marketing strategies for existing Global products/new launches to support marketing initiatives/promotional inputs in various branded markets 5) Develop the core positioning and messaging for brands considering the potential impact on other products in the portfolio through networking with countries in the region 6) Help in content development for promotional inputs by countries 7) Effective lifecycle management of the respective brands in designated therapy area 8) Critically review market research analyses to identify portfolio gaps/leverage opportunities for developing a robust portfolio aligned to overall therapy area strategy 9) Closely monitor and analyze sales volumes, market share trends and competitive activity. 10) Recommend remedial actions/reinforcement initiatives 11) Develop/help global network of KOLs to make them accessible for conducting CMEs/seminars across other markets and to support brands/image 12) Design programs for effective KOL management 13) Be a subject matter expert with respect to the brand, therapy area, global future outlook, and competition 14) Partner in effective sales process through creation of Value Selling Tools, HEOR white papers, Show sites 15) Develop & Implement incremental revenue generating strategies like IB Upgrade Projects & CRM Projects

Chief Marketing & Medical Officer, Integrated Disease Management

May 2010 to Jan 2011

Integrated Disease Management Pvt Ltd was India's first Disease Management Company, ever. It was a healthcare service provider to clinicians with an endeavor to improve clinical outcomes in the management of chronic metabolic disorders. The organization dealt with measurable demonstration of positive clinical outcomes in chronic care patients by implementation of effective chronic disease management methodologies at the hospital or doctors' clinic. As Marketing & Medical Director at Integrated Disease Management, my responsibilities included: 1.) Identification & activation of partner clinics and hospitals for our chronic disease management programs 2.) Deliver on patient management & medical protocols 3.) Angel investor and VC partnerships

Education

Global Executive Leadership Program MBA, Yale School of Management

Nov 2015 to Aug 2016

Global MBA from Yale School of Management

MBA Marketing, Manipal University

Dec 2000 to Nov 2002

MBA Marketing from one of India's leading business schools - Manipal University, Manipal Academy of Higher Education

MBBS, Bangalore Medical College

Dec 1994 to Nov 2000

Bachelor's degree in Internal Medicine and Surgery from Bangalore Medical College, Bangalore University

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