Arijit Banerjee

Building & Shaping Products at Goibibo

Gurgaon, India

User Growth Product Management and Design User Experience Strategy User Acquisition Usability Testing Product Strategy User Interface Design
Building products at the intersection of technology and design.

Passionate about design driven growth. A UX Evangelist, if you will.

Experienced in Product Strategy, Management & Design, User Acquisition, Retention & Retargeting.

I like to believe that I’m a creative thinker, a team player and a problem solver. I thrive when I get to build products that matter and work with amazing people.

Also a contributor for online magazines - UX Magazine, Speckyboy, Loop11 Blog.

Specialities: Product Design, Product Management, Mobile Products, User Acquisition, Retention & Retargeting, User Experience, User Engagement, Product Virality, Growth Hacking, Product Strategy, Pranks and Not-so-funny Jokes.

Product Manager at Goibibo

Aug 2016 - Present

Building a lot of cool stuff. Watch this space!

Designer - Product & Growth at

Nov 2014 - Jul 2016

My responsibilities included breaking/building the user experience & interface, shaping the product, planning out and executing experiments targeted towards growing the product/user base. My time was roughly distributed among Product 10%, Growth 30%, User Experience & Design 55% and Lame Jokes 5%

Contributor - UX & Usability Practices at Loop11 - Online, Unmoderated User Testing

Sep 2014 - Mar 2015

User Interface Engineer at Applied Mobile Labs

Apr 2014 - Nov 2014


Integrated B.Tech + MBA (Power Systems) at University of Petroleum & Energy Studies

Jul 2009 - Jul 2014

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...