Arijit Banerjee

Building & Shaping Products at Goibibo

Gurgaon, India


0 /30mins

Short Biography

Building products at the intersection of technology and design. Passionate about design driven growth. A UX Evangelist, if you will. Experienced in Product Strategy, Management & Design, User Acquisition, Retention & Retargeting. I like to believe that I’m a creative thinker, a team player and a problem solver. I thrive when I get to build products that matter and work with amazing people. Also a contributor for online magazines - UX Magazine, Speckyboy, Loop11 Blog. Specialities: Product Design, Product Management, Mobile Products, User Acquisition, Retention & Retargeting, User Experience, User Engagement, Product Virality, Growth Hacking, Product Strategy, Pranks and Not-so-funny Jokes.


Product Manager, Goibibo

Aug 2016 to Present

Building a lot of cool stuff. Watch this space!

Designer - Product & Growth,

Nov 2014 to Jul 2016

My responsibilities included breaking/building the user experience & interface, shaping the product, planning out and executing experiments targeted towards growing the product/user base. My time was roughly distributed among Product 10%, Growth 30%, User Experience & Design 55% and Lame Jokes 5%

Contributor - UX & Usability Practices , Loop11 - Online, Unmoderated User Testing

Sep 2014 to Mar 2015

User Interface Engineer , Applied Mobile Labs

Apr 2014 to Nov 2014


Integrated B.Tech + MBA (Power Systems), University of Petroleum & Energy Studies

Jul 2009 to Jul 2014

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...