Product Manager at UpGrad.com
Dec 2015 - Present
Product Manager - UpGrad's Web Experience (Upgrad.com) - Streamlined existing enrolment process; Tested series of hypotheses using user experience data. - Assessed consumer buying behaviour - process, needs, challenges and desires; paved way for future product ideations - Restructured information architecture of program landing pages thereby enhancing user engagement. - Lead analytics dashboard creation and A/B testing and conducted Qualitative User Research. - Established and operationalised a sprint structure for the team using Agile methodologies. Product Manager - User Interaction - Developed customer communication module across email, SMS and push notifications via marketing automation tools. - Devised and launched referral product designed to increase user base by leveraging existing students network. - Analysis of user behaviour via usablility tests , user interviews , session recordings so as to align the product roadmap according to user needs. Product Manager - UpGrad Blog (blog.upgrad.com) - Responsible for end to end user engagement on the UpGrad Blog - Revamped the whole User Experience so as to improve discoverability thereby increasing the content consumption - Implemented end to end tracking/testing on GA , Mixpanel , Optimisely and mailpoet.
Chemical Engineering with Specialisation in Process Controls at IIT BOMBAY
Jun 2010 - Apr 2015
Dual Degree Graduate Class of 2015 IIT Bombay