Hardik Rathod

Product management, UpGrad.com

Mumbai Area, India

UpGrad.com

300 /30mins

Short Biography

Product Guy | Customer Experience | Data-Centric | Agile Development | A-B testing | IIT Bombay Graduate (2015) Likes products that solve basic consumer problems. Currently working with the Product team at UpGrad.com . Previously worked for the buyer side products for real estate industry at Housing. Co-founded Aasaanjobs.com, a startup connecting blue collared job seekers to potential employees. Always on the look out for new tools/technologies to increase efficiency across functions. Drop a mail - [email protected]

Experience

Product Manager, UpGrad.com

Dec 2015 to Present

Product Manager - UpGrad's Web Experience (Upgrad.com) - Streamlined existing enrolment process; Tested series of hypotheses using user experience data. - Assessed consumer buying behaviour - process, needs, challenges and desires; paved way for future product ideations - Restructured information architecture of program landing pages thereby enhancing user engagement. - Lead analytics dashboard creation and A/B testing and conducted Qualitative User Research. - Established and operationalised a sprint structure for the team using Agile methodologies. Product Manager - User Interaction - Developed customer communication module across email, SMS and push notifications via marketing automation tools. - Devised and launched referral product designed to increase user base by leveraging existing students network. - Analysis of user behaviour via usablility tests , user interviews , session recordings so as to align the product roadmap according to user needs. Product Manager - UpGrad Blog (blog.upgrad.com) - Responsible for end to end user engagement on the UpGrad Blog - Revamped the whole User Experience so as to improve discoverability thereby increasing the content consumption - Implemented end to end tracking/testing on GA , Mixpanel , Optimisely and mailpoet.

Education

Chemical Engineering with Specialisation in Process Controls, IIT BOMBAY

Jun 2010 to Apr 2015

Dual Degree Graduate Class of 2015 IIT Bombay

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