Hanush Kumar

UX Strategist | Blogger

Chennai, Tamil Nadu, India

Summary
Website Content SEO Copywriting Creative Writer Digital Copywriting Content Writing Copywriting Content Marketing Digital Marketing
A potential content writer and blogger with more than two years of professional experience and pursuing MBA in Marketing to understand the very fabric of marketing ethics & strategies and connecting the dots between writing and marketing.

Blogging is my hobby and I dedicate my weekends for blogging in WordPress.

I prefer to blog in English so that I could reach more audience (https://talkativeshadows.wordpress.com).

Blogging keeps my creative writing healthy and alive.

Just to promote my blogs, I run a Facebook page myself and write elegant copies/excerpts for my blog on social media.

After gaining a few followers for my blogs, which are completely in English, it empowered me as an influential/online marketer.
Experience

Web Content Writer at Vanan Services Inc.

Dec 2017 - Present

CRO: • To regularly monitor the flow of the websites and find new ways to reduce the friction and thus enhance the user experience by implementing UX strategies. • To address the flow drop (if any occurs) across the websites and come up with suitable inputs to improve the conversion rate. • To create wireframes for the website that needs complete changeover and co-ordinate with the design team and content publishing team to get the job done within the stipulated time.

Copywriter at Isobar India Pvt Ltd

Jan 2017 - Sep 2017

• To build engaging contents for one of the leading television networks brand across all social media platforms. • To promote the shows/series and market them on the social platforms regularly with new, catchy, enticing and puzzling contents on Facebook and Twitter page. • Promotions include the coverage of audio launches on the channel, television premiere of movies and LIVE videos of celebrities. • To write short, crisp, unique and dynamic copies for one of the largest media client’s social media handles pertaining to their requirements. • To accomplish daily content tasks within the stipulated time. • To create interesting, quizzical and tempting cover copies for promos sent in by the client. • To ideate and suggest campaign ideas on weekly basis for the special events happening on the channel and make it trending across the Social Media platforms. • To visit the client’s studio and take care of the FB LIVE sessions like celebrity bytes and write a smart and eye-catchy copy for it. • To manage the social media account of the client and develop new content strategy for their weekend campaigns. • To write extravagant copies for the campaigns in advance, proofread and edit them for at-most quality.

Research Analyst at BMR Advisors

Jun 2015 - Dec 2016

• Prepared database with the help of secondary research. • Performed Quality Check for the profiles created. • Managed and Trained the team in the absence of Team Mentors on certain occasions. • Performed Content Writing for the profiles created. • To write unique and attractive content about the celebrities and their contributions to the entertainment industry. • To write summaries for the movies by collecting information through secondary research. • Every content should be within the specified word limit and original.

Education

Master in Business Administration at Loyola College, Chennai

Jul 2017 - Present

A digital marketer, obsessed with a marketing trying figure out the nuances of traditional marketing and finding ways to correlate with the current change in trend due to technological advancements.

Bachelor of Engineering at Jaya Engineering College

Jul 2011 - Mar 2015

Learnt all the basic nuances of mechanical engineering.

image/svg+xml
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