Mobile Marketing Manager at MakeMyTrip.com
Jul 2016 - Present
I am taking care of Mobile marketing from strategical to tactical level. From planing to execution of campaigns on Facebook, Google and Affiliates etc.
Lead - Mobile Marketing at Myntra.com
Jun 2014 - Jul 2016
I was handling following activities in Mobile growth team: ✯ Driving Traffic & Mobile App Installs through paid channels as well as organically. ✯ Managing Facebook & Google at Myntra for App installs, Re-marketing, PLA, Traffic & Revenue. ✯ Scaled Google & FB installs by 10X & 8X respectively while reducing CPI almost 60%. ✯ Managing & running Google & Facebook campaigns for App Installs as well as re-engagement. ✯ Running & optimizing Google Display, search, PLA & dynamic remarketing for better ROAS. ✯ Reporting on various metrics like CPI, ROI for overall Installs & engagement campaigns ✯ Budget & planing for performance marketing campaigns on month on month basis. ✯ Planing & executing mobile app growth plan & tracking the performance of channels by Apsalar. ✯ Running lots of experiments to figure out working tactics to scale the campaigns & acquisitions. ✯ Planning & handling budget in crore per month for campaigns on Google, FB & other channels. ✯ Handling affiliate partners for daily install plan & communications as well as fraud check. ✯ YouTube videos optimization as well as running paid YouTube campaigns on sale days. ✯ Leading initiative and experimenting for app installs & traffic from RTB & DSP tools like Pocketmath & other Programmatic bidding & triggered based tools.
B.Tech in Computer Science at Maharishi Dayanand University
Jul 2007 - Jun 2011
Completed B.Tech in Computer Science with 71%.