Omdutt Sharma

Mobile Marketing Manager @ MakeMyTrip | Ex. Growth Hacker at Myntra.com

Gurgaon, Haryana, India

MakeMyTrip.com

250 /30mins

Short Biography

I am Computer Science Engineer have almost 6 years’ experience in Digital Marketing, Mobile App growth marketing, SEO, SEM, Facebook Marketing, ASO, App Indexing, SMO, App Optimization, Online Marketing, Google Analytics, Google Adwords, Traffic Acquisition, Data analysis, and Search Engine Marketing, Growth & performance marketing, Mobile App Installs & growth hacker. Handling Mobile Growth at Myntra for App installs, user acquisition, Re-marketing, PLA, Traffic & Revenue generation. I have Expertise in Following Areas: Growth Hacking: Start up growth hacking, user acquisition, organic & in-organic growth Mobile App Marketing - Driving Mobile growth, app installs, acquisition & revenue through paid & organic channels, Mobile Growth & Performance Marketing SEO - Increasing Organic Traffic from Search Engines for Website & Apps Mobile App Indexing - Bringing Organic App Installs & Increasing User Engagement SEM - Adwords qualified, AdWords ads, Facebook Marketing expert, Twitter ads, Instagram ads ASO - App Store Optimization RTB - DSP Tools like Pocketmath, Appnext etc.

Experience

Mobile Marketing Manager, MakeMyTrip.com

Jul 2016 to Present

I am taking care of Mobile marketing from strategical to tactical level. From planing to execution of campaigns on Facebook, Google and Affiliates etc.

Lead - Mobile Marketing, Myntra.com

Jun 2014 to Jul 2016

I was handling following activities in Mobile growth team: ✯ Driving Traffic & Mobile App Installs through paid channels as well as organically. ✯ Managing Facebook & Google at Myntra for App installs, Re-marketing, PLA, Traffic & Revenue. ✯ Scaled Google & FB installs by 10X & 8X respectively while reducing CPI almost 60%. ✯ Managing & running Google & Facebook campaigns for App Installs as well as re-engagement. ✯ Running & optimizing Google Display, search, PLA & dynamic remarketing for better ROAS. ✯ Reporting on various metrics like CPI, ROI for overall Installs & engagement campaigns ✯ Budget & planing for performance marketing campaigns on month on month basis. ✯ Planing & executing mobile app growth plan & tracking the performance of channels by Apsalar. ✯ Running lots of experiments to figure out working tactics to scale the campaigns & acquisitions. ✯ Planning & handling budget in crore per month for campaigns on Google, FB & other channels. ✯ Handling affiliate partners for daily install plan & communications as well as fraud check. ✯ YouTube videos optimization as well as running paid YouTube campaigns on sale days. ✯ Leading initiative and experimenting for app installs & traffic from RTB & DSP tools like Pocketmath & other Programmatic bidding & triggered based tools.

Education

B.Tech in Computer Science, Maharishi Dayanand University

Jul 2007 to Jun 2011

Completed B.Tech in Computer Science with 71%.

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