Omdutt Sharma

Mobile Marketing Manager @ MakeMyTrip | Ex. Growth Hacker at

Gurgaon, Haryana, India

Mobile App Analytics Fundamentals Google Adwords Online Acquisition Data Analytics User Growth Organic Growth User Acquisition Facebook Advertising Facebook Marketing Affiliate Marketing Mobile Marketing SEO
A Computer Science Engineer with almost 7 years’ experience in Digital Marketing, Mobile App growth marketing, SEO, SEM, Facebook Marketing, ASO, App Indexing, SMO, App Optimization, Online Marketing, Google Analytics, Google Adwords, Traffic Acquisition, Data analysis, and Search Engine Marketing, Growth & performance marketing, Mobile App Installs & growth hacker.

Handling Mobile Growth at Myntra for App installs, user acquisition, Re-marketing, PLA, Traffic & Revenue generation.

I have Expertise in Following Areas:

Growth Hacking: Start up growth hacking, user acquisition, organic & in-organic growth

Mobile App Marketing - Driving Mobile growth, app installs, acquisition & revenue through paid & organic channels, Mobile Growth & Performance Marketing

SEO - Increasing Organic Traffic from Search Engines for Website & Apps

Mobile App Indexing - Bringing Organic App Installs & Increasing User Engagement

SEM - Adwords qualified, AdWords ads, Facebook Marketing expert, Twitter ads, Instagram ads

ASO - App Store Optimization

RTB - DSP Tools like Pocketmath, Appnext etc.

Mobile Marketing Manager at

Jul 2016 - Present

I am taking care of Mobile marketing from strategical to tactical level. From planing to execution of campaigns on Facebook, Google and Affiliates etc.

Lead - Mobile Marketing at

Jun 2014 - Jul 2016

I was handling following activities in Mobile growth team: ✯ Driving Traffic & Mobile App Installs through paid channels as well as organically. ✯ Managing Facebook & Google at Myntra for App installs, Re-marketing, PLA, Traffic & Revenue. ✯ Scaled Google & FB installs by 10X & 8X respectively while reducing CPI almost 60%. ✯ Managing & running Google & Facebook campaigns for App Installs as well as re-engagement. ✯ Running & optimizing Google Display, search, PLA & dynamic remarketing for better ROAS. ✯ Reporting on various metrics like CPI, ROI for overall Installs & engagement campaigns ✯ Budget & planing for performance marketing campaigns on month on month basis. ✯ Planing & executing mobile app growth plan & tracking the performance of channels by Apsalar. ✯ Running lots of experiments to figure out working tactics to scale the campaigns & acquisitions. ✯ Planning & handling budget in crore per month for campaigns on Google, FB & other channels. ✯ Handling affiliate partners for daily install plan & communications as well as fraud check. ✯ YouTube videos optimization as well as running paid YouTube campaigns on sale days. ✯ Leading initiative and experimenting for app installs & traffic from RTB & DSP tools like Pocketmath & other Programmatic bidding & triggered based tools.


B.Tech in Computer Science at Maharishi Dayanand University

Jul 2007 - Jun 2011

Completed B.Tech in Computer Science with 71%.

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