Gopinadh Dadi

Field Marketing Manager at Pernod Ricard | Student's Council - IIM Lucknow

Nagpur, Maharashtra, India

Summary
Marketing Mix marketing strategy BTL Activations Media Management Lifestyle Brands Sales&Marketing Media Buying Business Analysis Digital Marketing

Marketing Manager, Students’ Council - IIM Lucknow

Experience

Field Marketing Manager at Pernod Ricard

Apr 2018 - Present

▪ Created a branded content show Royal Mulaqat to genrate visibility on Royal Stag ▪ Planned and executed multiple promotions which resulted in a 52% growth over last year ▪ Streamlined the processes and operating procedures to ensure 100% adherence to guidelines ▪ Oversaw tie-ups with Key Accounts which led to 40% growth in sales over last year

Management Trainee at Pernod Ricard

Apr 2017 - Mar 2018

Regional Sales: ▪ Led 2 teams of 7 members for Off premise and On premise markets of South Bombay ▪ Ensured that 100% targets are achieved and 100% market coverage is adhered to ▪ Worked on improving the Market Share, WOD in premium outlets and visibility at outlets Trade Marketing: ▪ Analysed past sales data to identify the focus areas which would improve the sales of Royal Stag in Maharashtra by 30% ▪ Gathered various consumer insights on Royal Stag and its category using different tools like Market Research and Blind testing. Finance & Supply Chain: ▪ Gained the complete understanding of cost cards of Indian and Imported brands for different distributions ▪ Created an imports manual for BIO brands. Defined SOP's for the Operations and Finance teams Brand Marketing: ▪ Integral part of being crowned the South Asia Content Marketing brand of the Year ▪ Worked on the brand strategy for FY 19-21 for Royal Stag Barrel Select and Master Blend ▪ Worked on a new packaging for Royal Stag Barrel Select to create a distinct brand identity ▪ Designed 360^ CRM for Large Short Films, Instrumental in monetizing Large Short Films ▪ Worked on 2 TVC’s for Barrel Select. Executed multiple LSF, MTV Unplugged events

Business Analyst at Tech Mahindra

Oct 2013 - May 2015

▪ Analysed business models and formulated KPI reports and dashboards that improved business productivity for clients ▪ Architected a solution and designed the implementation framework to reduce stock-out time in a retail store shelf for the most profitable SKU's ▪ Created & implemented a sales enhancement model to improve sales opportunity tracking by 25% ▪ Awarded highest rating (4.8+/5) during annual performance appraisal for consistent performance ▪ Mentored 6 associates on data warehousing concepts and business intelligence tools for one month

Education

Strategy, Marketing at indian institute of Management, Lucknow

May 2015 - Feb 2017

Electronics and Communication engineering at Jawaharlal Nehru Technological University

Sep 2009 - Apr 2013

Achievements

South Asia Content marketing brand of the Year

instrumental in becoming the South Asia content marketing brand of the year in 2017-18

Lions Award, IIM Lucknow

Awarded the Lions award fpr exemplary contribution to growth of IIM Lucknow

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Push pixels...
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Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...