Gopinadh Dadi

Field Marketing Manager at Pernod Ricard | Student's Council - IIM Lucknow

Nagpur, Maharashtra, India

Marketing Mix marketing strategy BTL Activations Media Management Lifestyle Brands Sales&Marketing Media Buying Business Analysis Digital Marketing

Marketing Manager, Students’ Council - IIM Lucknow


Field Marketing Manager at Pernod Ricard

Apr 2018 - Present

▪ Created a branded content show Royal Mulaqat to genrate visibility on Royal Stag ▪ Planned and executed multiple promotions which resulted in a 52% growth over last year ▪ Streamlined the processes and operating procedures to ensure 100% adherence to guidelines ▪ Oversaw tie-ups with Key Accounts which led to 40% growth in sales over last year

Management Trainee at Pernod Ricard

Apr 2017 - Mar 2018

Regional Sales: ▪ Led 2 teams of 7 members for Off premise and On premise markets of South Bombay ▪ Ensured that 100% targets are achieved and 100% market coverage is adhered to ▪ Worked on improving the Market Share, WOD in premium outlets and visibility at outlets Trade Marketing: ▪ Analysed past sales data to identify the focus areas which would improve the sales of Royal Stag in Maharashtra by 30% ▪ Gathered various consumer insights on Royal Stag and its category using different tools like Market Research and Blind testing. Finance & Supply Chain: ▪ Gained the complete understanding of cost cards of Indian and Imported brands for different distributions ▪ Created an imports manual for BIO brands. Defined SOP's for the Operations and Finance teams Brand Marketing: ▪ Integral part of being crowned the South Asia Content Marketing brand of the Year ▪ Worked on the brand strategy for FY 19-21 for Royal Stag Barrel Select and Master Blend ▪ Worked on a new packaging for Royal Stag Barrel Select to create a distinct brand identity ▪ Designed 360^ CRM for Large Short Films, Instrumental in monetizing Large Short Films ▪ Worked on 2 TVC’s for Barrel Select. Executed multiple LSF, MTV Unplugged events

Business Analyst at Tech Mahindra

Oct 2013 - May 2015

▪ Analysed business models and formulated KPI reports and dashboards that improved business productivity for clients ▪ Architected a solution and designed the implementation framework to reduce stock-out time in a retail store shelf for the most profitable SKU's ▪ Created & implemented a sales enhancement model to improve sales opportunity tracking by 25% ▪ Awarded highest rating (4.8+/5) during annual performance appraisal for consistent performance ▪ Mentored 6 associates on data warehousing concepts and business intelligence tools for one month


Strategy, Marketing at indian institute of Management, Lucknow

May 2015 - Feb 2017

Electronics and Communication engineering at Jawaharlal Nehru Technological University

Sep 2009 - Apr 2013


South Asia Content marketing brand of the Year

instrumental in becoming the South Asia content marketing brand of the year in 2017-18

Lions Award, IIM Lucknow

Awarded the Lions award fpr exemplary contribution to growth of IIM Lucknow

Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...