(Digital+Traditional) Marketing Strategy & Execution with varied experience (Google Certified)
Bengaluru Area, India
Golden Gate Properties Ltd
A Google Certified, Creative, Prudent and Versatile Marketing professional having 12+ years of work experience with a clear focus on Brand building, Management and ROI across any sector, also been in the roles of an Entrepreneur; Finding ways to increase Customer acquisition, retention, revenue and referral; Having good understanding of Digital platforms. I started my career as a graphic and web designer for Start-ups and over the years have worked on myself to become a skilled marketing professional and in team management roles. Strongly believe that Marketing is a key function in any sector where the fundamentals of Marketing remain the same irrespective of the sector and I have proven to be versatile in that. I also believe that Digital and Traditional Marketing both are complementary, supplementary and inter-dependent on each other for the achievement of desired goals and objectives. Professional Skills • Traditional & Digital Marketing • ATL & BTL activities, Marketing launches & Operations • Lead generation and Business development • Management – team, agency and vendors Soft skills – adaptive, pro-active, leader and team player, research-oriented, process driven, self-learner and explore smarter ways of marketing
Head - Marketing (Golden Gate Group), Golden Gate Properties Ltd
Aug 2012 to Present
GOLDEN GATE GROUP Highlights • Responsible for Marketing, Lead Generation, Corporate Communications and Brand Management for the Group; 10 projects in price range of 20 lacs to 3 Cr; Overseen ATL, Digital, BTL and Creative direction. • 3 Projects sold out comprising apartments and plots; 7 new Project launches. • 60% of the total leads attributed to Digital marketing; Facebook fan base increased by 6X and website visits increased by 20X. Setup detailed tracking of leads, mediums and campaigns. • Efficient budget utilization; Managed big budgets. • Built and managed a marketing team of 6 members. Managed Creative agencies and Vendors. • Prepared marketing strategy, monthly quarterly and yearly - marketing and media plans, content marketing calendar, media buying, MIS reports, offers, market trends & research, customer personas and profiling, product pricing, positioning and segmentation. • Traditional marketing and advertising – conceptualised and managed campaigns across print, outdoor, radio, television, site branding, expos and events and BTL. Overseen creatives and marketing collaterals. • Digital marketing & advertising – charted the complete digital framework, social media strategy for key channels and campaigns (organic and paid), measured KPIs and goal conversions via google analytics. Managed re-targeting, PPC, SEO, display ads, email marketing, affiliate marketing & 3rd party portals promotion, online creatives, customer testimonial videos and project walkthroughs on YouTube, UI & UX, landing pages, websites, newsletters and push/pull SMS. • Co-supported sales teams with strategy and targets. Worked closely and supported other internal stakeholders such as Channel Partners, CRM, and Presales for improving Customer acquisition and retention tactics. Generating leads through existing customer references.