A Brand Enthusiast, entrusted with designing and implementing technology enabled B2B & B2C Marketing Strategies that deliver on driving behaviour change(treatment at home instead of hospital in India)
Ambitious professional with proven abilities to break down complex business problems into simpler executable tasks, demonstrated the same in establishing a brand in Home healthcare industry in India
Developed in-depth understanding of a consumer’s Digital Consumption journey by launching campaigns across the wide spectrum from customer on-boarding (new acquisition) to Retention strategies and from the physical to the digital (App, Website) world.
Embraced Transformational Leadership style to promote teamwork across organizational boundaries without any formal authority across 7 years of professional engagement.
Senior Product Manager at Healthcare at Home
May 2017 - Present
Built successful B2C Marketing platforms (online & offline) that increased Brand Awareness, promoted Customer Engagement & Conversions of Homecare services. Implemented Pan-India B2B Marketing Strategy of HCAH to convey clear messages on differentiators of Homecare Established a CRM platform to help Portfolio team in achieving Renewals/Upsell/Cross-sell Targets
Marketing Professional at Novo Nordisk
Mar 2015 - May 2017
Conceptualized & Implemented Novo Nordisk’s Digital Marketing Strategy for 5 key brands Executed P&L responsibility for a portfolio of brands worth 55 Crores Provided Marketing Support to a pan-India sales force of 160 people, multiple Creative Agencies & Market Research agencies Launched a unique digital consumer outreach program - across India with an annual consumer base of 3.5 lac
MBA - Marketing at XLRI Jamshedpur
May 2013 - Feb 2015
B.Tech at Indian Institute of Technology(IIT) Roorkee
Jun 2005 - Apr 2009