Ganesh Kumar

Growth Hacker at ClearTax

Bengaluru Area, India

marketing strategy New Leads Growth Hacks SEO Audits Online Advertising SEO
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Summary
Aerospace engineer turned Digital marketer | Class of 2016, IIT Kharagpur
Experience
Feb 2017
Digital Marketing at ClearTax India

- Marketing owner for ClearTax Services (http://cleartax.in/services) - Responsible for Lead generation, activation, nurturing through various channels - Done extensive A/B testing across different products for optimizing the conversion rates - Content funnelling across content to respective products - Planned and executed social media strategy across various social media channels - Worked closely with marketing designer to create interesting infographics, videos - Educating the users of mutual funds & GST through Quora, FB live, Youtube live, Automated webinars - SEO & Content strategy - Email strategy, Drip emailers - Paid advertising- Google, Facebook, Linkedin - Landing pages and automations through Leadsquared & Zapier - Tools/Platforms used: SUMO.com, Buffer, Leadsquared, Zapier, Google analytics, Google tag manager, Google adwords, Google webmaster, FB ad manager, Mailchimp, Wordpress, Instapage, Olark, Hotjar, Mixpanel, Elev.io, Tubebuddy, SEO tools such as SEMrush, Ahrefs etc.

image/svg+xml
Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...