Head Of Digital at Abril
Dec 2016 - Present
Lead the digital strategy and operations for all brands and businesses of the company – product development, audience acquisition, strategic partnerships, BI, advertising operations and marketing. Responsible for accelerating the process between innovation and monetization. >> New business models for on and off site platforms – advertising, content distribution, branded content productions, paid subscriptions. >> Deep dive in digital intelligence – insights based on new metrics for branding, performance and user experience. >> Evangelize clients and internal teams - trainings, workshops, supporting materials. >> Establish strategic partnerships and relations – Diverse areas and expertise - innovation, performance, videos, social media. >> Leverage new ventures connecting Grupo Abril with startups and working as an accelerator identifying synergy among businesses.
Chairman - Trends and Innovation Committee at IAB Brasil
Nov 2016 - Present
Lead discussions and initiatives with professionals from several companies of the digital environment to develop global trends in the local market and create a daily basis behavior of innovation and creativity. Topics that will be covered by the committee during 2017: VR content, IoT, SoLoMo behaviors, VoD, Games and trends studies for the next years.
Marketing Lectures at Several Companies and Universities
May 2008 - Present
Lectures for companies and universities such as Adobe, IAB, NextTV, Mediamorphosis, Grupo Abril, USJT, Unip, FAM, Campos Salles, among other. Topics covered include: Digital Marketing, Trends & Innovation, Trade Marketing, Communication Planning and Branding.