Professional Freelancer at freelance
* Freelance Trainer, Analyst and Solution Provider in Digital Analytics and Digital Marketing * Successfully Completed various Training on various concepts of Digital Marketing; Web Analytics(Adobe and Google); Reporting and Dashboarding; and Automation * Provides support and consultation to the Clients for their Digital Profile/Account management by other Third Party Agencies * Worked on Projects in Business Analytics and Success KPIs Identification and Visualization * Organized Basic and Advance level training for Web Developers, Entrepreneurs, Small and Medium Level Business holders on Digital Marketing
Senior Analytics Consultant at DWAO - Digital Web Analytics and Optimization
Jul 2017 - Present
* Managing the Reporting and Analytics Team for various Projects * Providing Business Solutions to the Clients from various Industries like Telecom, e-Commerce, Travel, BFSI etc. * Managing end to end Project Deliveries for Clients like Airtel, Shopclues, Lenskart, Yatra, Maxbupa, Reliance Mutual Funds, Religare... * Face to Face Client Engagement and Providing them Consultation in order to implement end to end Business Solution using various tools of Web Analytics * Addressing key Business queries for increasing the ROI of the given Digital Assets and Solutions * Driving Value Realization practices to the above Clients for Adobe Marketing Cloud and its various offerings like Adobe Analytics, Audience Manager, Campaign, Test and Target, Social * Rigorously involved in Pre-Sales Activities * Driving internal team activities like knowledge sharing sessions and case studies of various use cases from different Industries.
Lead Associate at WNS Global services
Oct 2015 - Jun 2017
* Delivering monthly/weekly Reports and Dashboards using Analytics tools like Adobe Site Catalyst, Adobe Report Builder etc. * Understanding Business Objectives and KPIs for a Leading Pharmaceutical Client and creating Dashboards around the same. * Automate reporting and dash boarding in order to save the men hours by using tools like Report Builder, Data Warehouse Report Scheduling, Site Catalyst Dashboards * Aggregating and analysing the web data along various dimensions and understanding web behaviours to maximize the Conversion Rate * Catering to any ad hoc reporting request for any Project * Creating a robust, flexible and scalable data model for Report Builder Data Blocks, Transformation and Qlikview Input Templates in Teradata * Leading multiple projects on performance of HCPs(Health Care Professionals) and MOPs (Member of Public) Engagement Portals in more than 48 countries * Leading the Comm. Cells with multiple agencies in regards with the Omniture Implementation and Account Management * Working closely with multiple teams like Creative Design Team, Data Visualization Team (Qlikview) and Business Transformation Team in order to deliver the project deliverables as per project plan * Training New Joiners and doing the Knowledge Transfer on various Projects * Validating User Acceptance Testing on the Sandbox server before the delivery go live in the production server * Creation and Implementation of a Helpdesk for setting up all the Governance for the ad hoc reporting and its management system * Creating the SLAs, SOPs, TATs for various projects
Analyst at iQuanti, Inc.
Apr 2014 - Sep 2015
* Creating the dashboard for website performance wrt SEO, SEM and Web Analytics * Using various Web Analytics tools like Adobe Site Catalyst (Omniture), Adobe