Anshul Saini

Adobe Certified Expert | Corporate Trainer | Adobe Site Catalyst Implementation | Digital Marketing | Google Certified

Delhi, India

Summary
Digital Analytics Fundamentals Omniture Google Analytics Web Analytics SEO
My Primary goal is to apply my skills in the field of Digital Analytics to deliver high quality services to the Clients. I aim to bring success to the company by providing Business Insights that will help the Clients and ultimately add value to the Company. My solid background with Web Analytics will be very constructive in meeting the company’s goals.
* Strong Expertise in Analytics tools like Adobe Omniture, Workspace Analysis, Adobe Site Catalyst, Adobe Ad hoc Analysis (formerly Discover), Adobe Report Builder, Google Analytics, Adobe Connect, YouTube Analytics, Google Webmasters, Google Keyword Planner, Majestic SEO, MOZ, SEM Rush, Google AdWords
* Exposure to various concepts of Analytics Implementation and Tag Managers like: Google Tag Manager, Dynamic Tag Management, Ensighten, Tealium, Tag Validation by ObservePoint
* Certified with Google Analytics Individual Qualification
* Adobe Certified Expert in Processing Rules
* Extensive usage of MS Excel and Power Point as Reporting Tools
* Exposure to Data Visualization tools like Qlikview and Tableau
* Good Knowledge of the following languages: C, C++, C#, SQL, Python, JAVA, ASP.NET
Experience

Professional Freelancer at freelance

* Freelance Trainer, Analyst and Solution Provider in Digital Analytics and Digital Marketing * Successfully Completed various Training on various concepts of Digital Marketing; Web Analytics(Adobe and Google); Reporting and Dashboarding; and Automation * Provides support and consultation to the Clients for their Digital Profile/Account management by other Third Party Agencies * Worked on Projects in Business Analytics and Success KPIs Identification and Visualization * Organized Basic and Advance level training for Web Developers, Entrepreneurs, Small and Medium Level Business holders on Digital Marketing

Senior Analytics Consultant at DWAO - Digital Web Analytics and Optimization

Jul 2017 - Present

* Managing the Reporting and Analytics Team for various Projects * Providing Business Solutions to the Clients from various Industries like Telecom, e-Commerce, Travel, BFSI etc. * Managing end to end Project Deliveries for Clients like Airtel, Shopclues, Lenskart, Yatra, Maxbupa, Reliance Mutual Funds, Religare... * Face to Face Client Engagement and Providing them Consultation in order to implement end to end Business Solution using various tools of Web Analytics * Addressing key Business queries for increasing the ROI of the given Digital Assets and Solutions * Driving Value Realization practices to the above Clients for Adobe Marketing Cloud and its various offerings like Adobe Analytics, Audience Manager, Campaign, Test and Target, Social * Rigorously involved in Pre-Sales Activities * Driving internal team activities like knowledge sharing sessions and case studies of various use cases from different Industries.

Lead Associate at WNS Global services

Oct 2015 - Jun 2017

* Delivering monthly/weekly Reports and Dashboards using Analytics tools like Adobe Site Catalyst, Adobe Report Builder etc. * Understanding Business Objectives and KPIs for a Leading Pharmaceutical Client and creating Dashboards around the same. * Automate reporting and dash boarding in order to save the men hours by using tools like Report Builder, Data Warehouse Report Scheduling, Site Catalyst Dashboards * Aggregating and analysing the web data along various dimensions and understanding web behaviours to maximize the Conversion Rate * Catering to any ad hoc reporting request for any Project * Creating a robust, flexible and scalable data model for Report Builder Data Blocks, Transformation and Qlikview Input Templates in Teradata * Leading multiple projects on performance of HCPs(Health Care Professionals) and MOPs (Member of Public) Engagement Portals in more than 48 countries * Leading the Comm. Cells with multiple agencies in regards with the Omniture Implementation and Account Management * Working closely with multiple teams like Creative Design Team, Data Visualization Team (Qlikview) and Business Transformation Team in order to deliver the project deliverables as per project plan * Training New Joiners and doing the Knowledge Transfer on various Projects * Validating User Acceptance Testing on the Sandbox server before the delivery go live in the production server * Creation and Implementation of a Helpdesk for setting up all the Governance for the ad hoc reporting and its management system * Creating the SLAs, SOPs, TATs for various projects

Analyst at iQuanti, Inc.

Apr 2014 - Sep 2015

* Creating the dashboard for website performance wrt SEO, SEM and Web Analytics * Using various Web Analytics tools like Adobe Site Catalyst (Omniture), Adobe