Adobe Certified Expert | Corporate Trainer | Adobe Site Catalyst Implementation | Digital Marketing | Google Certified
My Primary goal is to apply my skills in the field of Digital Analytics to deliver high quality services to the Clients. I aim to bring success to the company by providing Business Insights that will help the Clients and ultimately add value to the Company. My solid background with Web Analytics will be very constructive in meeting the company’s goals. * Strong Expertise in Analytics tools like Adobe Omniture, Workspace Analysis, Adobe Site Catalyst, Adobe Ad hoc Analysis (formerly Discover), Adobe Report Builder, Google Analytics, Adobe Connect, YouTube Analytics, Google Webmasters, Google Keyword Planner, Majestic SEO, MOZ, SEM Rush, Google AdWords * Exposure to various concepts of Analytics Implementation and Tag Managers like: Google Tag Manager, Dynamic Tag Management, Ensighten, Tealium, Tag Validation by ObservePoint * Certified with Google Analytics Individual Qualification * Adobe Certified Expert in Processing Rules * Extensive usage of MS Excel and Power Point as Reporting Tools * Exposure to Data Visualization tools like Qlikview and Tableau * Good Knowledge of the following languages: C, C++, C#, SQL, Python, JAVA, ASP.NET
Professional Freelancer, Freelance
* Freelance Trainer, Analyst and Solution Provider in Digital Analytics and Digital Marketing * Successfully Completed various Training on various concepts of Digital Marketing; Web Analytics(Adobe and Google); Reporting and Dashboarding; and Automation * Provides support and consultation to the Clients for their Digital Profile/Account management by other Third Party Agencies * Worked on Projects in Business Analytics and Success KPIs Identification and Visualization * Organized Basic and Advance level training for Web Developers, Entrepreneurs, Small and Medium Level Business holders on Digital Marketing
Senior Analytics Consultant, DWAO - Digital Web Analytics and Optimization
Jul 2017 to Present
* Managing the Reporting and Analytics Team for various Projects * Providing Business Solutions to the Clients from various Industries like Telecom, e-Commerce, Travel, BFSI etc. * Managing end to end Project Deliveries for Clients like Airtel, Shopclues, Lenskart, Yatra, Maxbupa, Reliance Mutual Funds, Religare... * Face to Face Client Engagement and Providing them Consultation in order to implement end to end Business Solution using various tools of Web Analytics * Addressing key Business queries for increasing the ROI of the given Digital Assets and Solutions * Driving Value Realization practices to the above Clients for Adobe Marketing Cloud and its various offerings like Adobe Analytics, Audience Manager, Campaign, Test and Target, Social * Rigorously involved in Pre-Sales Activities * Driving internal team activities like knowledge sharing sessions and case studies of various use cases from different Industries.