Seasoned, highly energetic & result-oriented User Experience (UX) & Design expert with deep knowledge and experience in designing & delivering world-class, scalable consumer internet web & mobile products for fortune 500 co's & startups. Former Head of UX & Design - MakeMyTrip (India’s #1 Online Travel Agency (OTA) listed on NASDAQ - MMYT). Having strong exposure and experience in managing LEAN UX & design for Web/Mobile offerings from concept to launch ranging from UX design strategy to fine tuning product/feature experience for conversion impact, traffic growth, customer retention, profitability & sustainable business growth using innovative design strategies, growth hacking, innovation, user research and consumer insights thereby improving mobile/web conversions significantly and exceeded expectations on business goals. Under his design leadership, the mobile channel at MakeMyTrip grew to 50% share of overall traffic with some businesses achieving over 50% of transactions on mobile in <2 years since inception including significant conversion upside for desktop traffic with strategic website site re-design initiative accompanied by stellar product UX and design. Active member/chapter lead of leading UX communities across PAN India/Int'l locations (ProductTank, IxDA, WUD, UXnow.) sharing best practices and speaking at events/conf. Organized design-thinking events with brands I worked, for institutionalization. Founded & evangelized UXnow.org - An Annual UX Design Conference, aimed at UX community cultivation. Passionate working on experience, strategy & design of consumer Mobile & Web Internet products.
Product/Service UX Designer, Independent Consultant
Sep 2016 to Present
Full-stack UX Designer with deep knowledge and experience in the UX and design industry building and delivering multi-channel, intuitive, accessible and engaging digital experiences for the web and mobile internet products. An analytical thinker with the voice of UX within businesses and defining the shape of digital experiences I work on. Currently working with startups & businesses online with online products for cross-platform like iOS & Android based mobile apps, desktop & mobile web products, for delivering scalable design solutions for users. Managing client projects for design strategy & planning, multi-channel design for all form factors, design sprints using design-thinking for product interaction designs using LEAN UX methods with rapid concepts/wire-framing, MVPs & Proof of Concepts using prototyping, visual appeal and aesthetics, understanding and tracking relevant product metrics for design effectiveness and user engagement. Have experience working on lean methodology with a good understanding of consumers’ psychology, emotionality, and irrationality. Conducting design sprints using design-thinking framework for product interaction designs with rapid concepts/wire-framing. Designing research approaches, insight generation, critical thinking, concept generation and development, design and prototyping. Active networker participant in UX/Product Design networking communities in and around London and network with like-minded design enthusiasts for information sharing and learning. Passionate working on experience, strategy & design of consumer mobile and web internet products using LEAN & Agile methodology, helping me find simple and informed solutions for complex design challenges.