Dushyant Arora

Product/Service UX Designer, Design Leadership, Founder UXnow - Design Conference

London, United Kingdom

Summary
UX Solutions User Experience Testing Interactive Design Wireframing UX Strategy Lean UX UX Design Ecommerce Strategy User Experience Design Product Design User Interface Design
Seasoned, highly energetic & result-oriented User Experience (UX) & Design expert with deep knowledge and experience in designing & delivering world-class, scalable consumer internet web & mobile products for fortune 500 co's & startups.

Former Head of UX & Design - MakeMyTrip (India’s #1 Online Travel Agency (OTA) listed on NASDAQ - MMYT). Having strong exposure and experience in managing LEAN UX & design for Web/Mobile offerings from concept to launch ranging from UX design strategy to fine tuning product/feature experience for conversion impact, traffic growth, customer retention, profitability & sustainable business growth using innovative design strategies, growth hacking, innovation, user research and consumer insights thereby improving mobile/web conversions significantly and exceeded expectations on business goals.

Under his design leadership, the mobile channel at MakeMyTrip grew to 50% share of overall traffic with some businesses achieving over 50% of transactions on mobile in <2 years since inception including significant conversion upside for desktop traffic with strategic website site re-design initiative accompanied by stellar product UX and design.

Active member/chapter lead of leading UX communities across PAN India/Int'l locations (ProductTank, IxDA, WUD, UXnow.) sharing best practices and speaking at events/conf. Organized design-thinking events with brands I worked, for institutionalization. Founded & evangelized UXnow.org - An Annual UX Design Conference, aimed at UX community cultivation.

Passionate working on experience, strategy & design of consumer Mobile & Web Internet products.
Experience

Product/Service UX Designer at Independent Consultant

Sep 2016 - Present

Full-stack UX Designer with deep knowledge and experience in the UX and design industry building and delivering multi-channel, intuitive, accessible and engaging digital experiences for the web and mobile internet products. An analytical thinker with the voice of UX within businesses and defining the shape of digital experiences I work on. Currently working with startups & businesses online with online products for cross-platform like iOS & Android based mobile apps, desktop & mobile web products, for delivering scalable design solutions for users. Managing client projects for design strategy & planning, multi-channel design for all form factors, design sprints using design-thinking for product interaction designs using LEAN UX methods with rapid concepts/wire-framing, MVPs & Proof of Concepts using prototyping, visual appeal and aesthetics, understanding and tracking relevant product metrics for design effectiveness and user engagement. Have experience working on lean methodology with a good understanding of consumers’ psychology, emotionality, and irrationality. Conducting design sprints using design-thinking framework for product interaction designs with rapid concepts/wire-framing. Designing research approaches, insight generation, critical thinking, concept generation and development, design and prototyping. Active networker participant in UX/Product Design networking communities in and around London and network with like-minded design enthusiasts for information sharing and learning. Passionate working on experience, strategy & design of consumer mobile and web internet products using LEAN & Agile methodology, helping me find simple and informed solutions for complex design challenges.

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Push pixels...
Shovel coal into server...
Create mockups...
Defend the wall...
Draft storyboard...
Disrupt an industry...
Achieve profitability...
Become a unicorn...
Become Batman...