CMO - Edureka. Ex-Facebook. 100K FB followers.
Bengaluru Area, India
Seasoned marketing leader with global experience, having worked in four continents. My marketing experience ranges from driving results in a start-up environment and developing world class marketing teams from scratch, to performing in large and globally distributed teams. I led marketing at InfoStretch, a Silicon Valley start-up, I was a part of the core SMB Marketing team at Facebook in EMEA and APAC and was selected by Reliance for their flagship Jio Young Leadership Program. My digital marketing expertise includes qualitative & quantitative market research,, competitive analysis, creative development, A/B testing, leading demand generation programs, co-marketing, content marketing, mobile marketing, database marketing, SEO, SEM, social media marketing, product marketing, brand management and developing various channel marketing programs. I am a digital marketing thought leader with over 100,000 followers on Facebook. I strongly believe in knowledge sharing and always strive to build a collaborative environment that drives a focus on impact.
Chief Marketing Officer, Edureka
May 2015 to Present
Helping build the largest marketplace for instructor-led, online courses. Part of the executive leadership team, handling all things marketing! - Grew the revenue by over 70% in a year; achieved 42% lift in conversions through marketing automation and innovative offer frameworks - Conceptualized and executed branding, acquisition, social media, SEM, SEO, mobile, affiliate and content marketing - Company spokesperson; Represented company as a speaker at various PR events and conferences - Led strategic partnerships with various companies like SkillsDox, Talend, Neo4j and Smartbear
Member Board of Advisors, Reach App: Discover files
Dec 2013 to Present